Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. All tools need to provide some reporting capabilities.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. How frequently will you need to create reports or check the filters? How hard will it be to filter?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter.” These tools can help you find out.

Tools 207

Tools Social Media Netvibes Sample 207

Viper Chill

JANUARY 11, 2010

Microsoft Apologizes for Photoshop Trainwreck I don’t recommend ‘outing’ companies but if they’re going to make such silly mistakes then highlighting them can flood your website with traffic. It’s just nice for me to have some ‘real’ data. Great to see you over here, Michael! Really good stuff.

Analysis 76

Analysis Sites Industry News 76

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. Don’t get me wrong. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. You can also download the data and operate on it as well in CSV format files.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275