Buffer Social

JUNE 2, 2022

That’s why we completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture.

Report 67

Report Survey Team Applications 67

The Realtime Report

NOVEMBER 23, 2020

But despite this news, a recent Kaspersky report shows there has been a lack of investment in IT security. Specopssoft.com sought to find out by surveying 1,600 SME owners. Kaspersky Report Data. Methodology: This information was sought in response to Kaspersky’s IT Security Calculator Report in 2020.

Survey 185

Survey Statistics Report Data 185

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 99

Social Media Team Social Media Management Report 99

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Essential headlines.

Report 145

Report Social Media Yahoo Analysis 145

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 115

Data Marketing How To Collaboration 115

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 102

Survey Company Social Media Sample 102

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. How intelligent is your company about your customer? To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer.

Data 79

Data Compete Analytics Survey 79

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. billion users worldwide, 120 million more than a year ago.

Social Media 91

Social Media Brands Statistics Comparison 91

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sherrilynne Starkie

NOVEMBER 18, 2017

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. And it’s a big problem.

Social Media 283

Social Media Twitter Facebook Policies 283

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations.

Social Media 122

Social Media Sentiment Data Team 122

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Let’s just hope it doesn’t happen to your company.

Reputation 175

Reputation Company Social Media Policies 175

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Companies that fail to do so risk being left behind. 68% of consumers agree that social media enables them to interact with brands and companies.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Company goals are the anchoring points of your marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 99

Influencer Brands Collaboration Authentication 99

Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Statistics 105

Statistics Skills Analytics Press Release 105

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. Facebook’s Historic User Data Runs Deep.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 125

Review Brands How To Analysis 125

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 91

Buy Curation Statistics Survey 91

Sprout Social

MAY 23, 2023

But for the most part, it’s old data. But even when AI does analyze the latest data from your channels, comments or larger social space, it can’t always grasp human nuance. “It According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow.

Team 132

Team Social Media Management Skills Trends 132

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). The goal is to continue guiding people along the buyer journey.

Conversation 88

Conversation Video Tips Embedding 88

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. We’re very grateful to the companies and organizations that have collected and analyzed the data.

Social Media 111

Social Media Trends Report Survey 111

The Realtime Report

FEBRUARY 3, 2021

Data is Used to Make Informed Decisions. These alternate scenarios can be used to make big and small decisions that affect the company, which is why it’s so important to always have those valuable and informative statistics on-hand and ready to be used. Statistics Are Used in Census Surveys that Shed Light.

Statistics 91

Statistics Survey Upcoming Trends 91

Sprout Social

MAY 16, 2023

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. Nearly 7 in 10 leaders agree that social data is currently underutilized within their organization.

Social Media 106

Social Media Loyalty Reputation Data 106

The Realtime Report

AUGUST 29, 2019

Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. During Cyber Monday, CSAT actually increased even more, by 6%.

Study 79

Study Telecommunications Airlines Survey 79