Mindjumpers

JULY 27, 2011

It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. Here, we will introduce some of the main points of the report.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. Big Data – Big Deal. This means having oodles of user data stored within their system. Including Facebook ads.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

OCTOBER 4, 2012

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. In this blog post, I will guide you through the 5 main conclusions of the report and add some final remarks on what to extract from the findings. Implications.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

JANUARY 24, 2013

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. Real-time data collection a challenge.

Report 220

Report Data Company Survey 220

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

OCTOBER 16, 2012

Most companies have already realised this. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media. Either way, with 1 billion active users on Facebook alone, companies still have a lot to gain from social media.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

SEPTEMBER 21, 2011

It´s almost certain that Facebook is going to launch a music and media platform, basically where you can watch videos and listen to music (possible partnership with a company like Spotify). Now brands would be able to get better insights into user data and the kind of content they are looking at. What is in it for Facebook?

Conference 186

Conference Brands News Feed 186

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Mindjumpers

FEBRUARY 18, 2015

A recent report from Radium One shed some light on the concept of “Dark Social”. The data generated from Dark Social is one of the more valuable sources of social insights because it has not been “filtered” for public reading and approval but is written with a genuine purpose. A dominant but seldom discussed force in online sharing.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

FEBRUARY 18, 2015

A recent report from Radium One shed some light on the concept of “Dark Social”. Because of the private nature of sharing, the data generated from Dark Social is one of the more valuable sources of social insights. Dark social links do not contain referrer data – that is used to identify an address of a webpage.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

SEPTEMBER 25, 2012

The report examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. While 67% believe social marketing needs to be more rooted in data, less than 25% are leveraging social data to optimize their marketing strategies.

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

MAY 21, 2012

As Jonas wrote last week , the future of successful social media engagement lies in the understanding of how to transform Big Data into business intelligence. Similar Posts: Google Analytics Unveils a Set of Social Reports. This is exactly the reason why one should not look at the infographic with despair but with hope. Infographic].

Social Media 278

Social Media Overview Marketing Groups 278

Mindjumpers

AUGUST 1, 2011

AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. Take a look here: Similar Posts: Who,Why & How of Twitter [Infographic].

Platform 262

Platform Nielsen Embedding Aggregator 262

Mindjumpers

SEPTEMBER 26, 2011

Companies are on the look for profiles that can manage and foster the relationship online to customers. The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. What do you look for in a social strategist?

Overview 271

Overview Statistics Groups Groups 271