Bill Hartzer

MARCH 5, 2013

. – Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports. – 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. . Desired Skills & Experience.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Sprout Social

FEBRUARY 11, 2021

In 2020, this dedication to driving business impact and relentless focus on client satisfaction made the difference between companies going under or adapting to the digital-first era. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%. Always Be Growing.

Campaign 108

Campaign Groups Groups Communities 108

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained.

Engineering 102

Engineering Automotive Marketing Insurance 102

Bill Hartzer

FEBRUARY 24, 2011

You’ll also have the stability and project variety that comes from being owned by a fast-growing digital company. Search Engine Marketer (SEO/SEM). Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. o Monitoring / reporting of progress. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Company, Organization or Institution. 82% in the U.K.

Social Media 47

Social Media Facebook Marketing CPM 47

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Company, Organization or Institution. 82% in the U.K.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

NOVEMBER 8, 2023

I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me.  Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. I’m a word nerd.

Metrics 98

Metrics Content Marketing Newsletter 98

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Customer data. If you’re calculating this for social, you can gather this data using Hootsuite Insights.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MARCH 28, 2016

Go to the Acquisition report section. Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Click “view full report”. Search Trends. Click “Set up Search Console data sharing”.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Cheryl Joy is the Editor-in-Chief for Epictions, a technology company that makes content marketing and media monitoring tools. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

DECEMBER 8, 2014

Even the most data-driven marketers can find themselves grappling with what to integrate next. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. In fact, CMI reports there’s a strong correlation between how much budget is dedicated toward content, and results.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.

Statistics 50

Statistics Social Media B2B Hubspot 50

Rebekah Radice

SEPTEMBER 13, 2016

Think about it… You’re a health and diet coach that’s written a report to help readers lose weight. How will this make the person/company better? Also, think about using paid search and other channels. Final STEP: Analyze and Report Results. Who specifically does this help? Last Thoughts.

Campaign 143

Campaign Social Media Marketing URL 143

Razor Social

MARCH 16, 2017

When you set up your funnel and your conversion goal, you’ll also be able to see a nice visual report of the data you’ve been gathering. Clicky – Alternative to Google Analytics, Clicky offers real-time web analytics and provides a very detailed report on every segment of your website visitors. Analytics and Reporting.

Conversation 98

Conversation Tools Template Templates 98

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Please Support Our Sponsors.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 19, 2016

Kate: So knowing that, how can a company look at their sales funnel and figure out a better way to start engaging with their prospects and having a better, more effective sales process? ” But the companies that create really good content, now they’re sharing their best content in order to build up that audience.

Engagement 60

Engagement Questions Organization Process 60

Rebekah Radice

SEPTEMBER 13, 2016

Think about it… You’re a health and diet coach that’s written a report to help readers lose weight. How will this make the person/company better? Also, think about using paid search and other channels. Final STEP: Analyze and Report Results. Who specifically does this help? Last Thoughts.

Campaign 60

Campaign Social Media Marketing URL 60

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. Paid Media: Buying Attention at Bargain Basement Prices. The Altimeter Group Converged Media Model.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. is a hospitality and gaming type company. Eric : Exactly. Landry’s Inc. Lauren : Yes.

Social Media 118

Social Media Adwords B2B Training 118

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. It allows you to track your outreach campaigns and report on the results.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 29, 2014

A helpful companion to the post above, Ross Hudgens here focuses on the value of PR for SEO: “Many PR companies still blast releases out to publishers that have no reason to receive them. Many SEO companies do the same with their outreach to bloggers. Time for a New Definition of SEO by Search Engine Watch. by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.”

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How much do small businesses spend on search engine marketing?

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

AUGUST 3, 2016

Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. There are other tools you can use, but to give you automatic reporting, this is probably the best fit for you. You can follow Aaron on Twitter @aaronwall & the company account @seobook.

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.

Skills 40

Skills LinkedIn Health Care Statistics 40

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies now use social media for marketing.

Statistics 219

Statistics Research Social Media B2B 219