Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Channel management (separate reporting for each channel). Attribution.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# Number of Nielsen households among them? But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

The Realtime Report

NOVEMBER 26, 2019

In addition, media owners and broadcasters at the annual upfronts said they were committed to making the ad breaks/stacks more addressable and data rich, rather than overpowering the viewers with more ad volume. After all, people still watch 4 hours, 46 minutes of adult linear TV time – live and shifted. However, the shift is pretty obvious.

Advertising 113

Advertising Nielsen Buy Products 113

Likeable

MARCH 12, 2019

This information is essential for brands’ e-commerce, allowing Pinterest to retrieve and report data across multiple devices, such as adding items to a cart or completing a transaction. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81

Brands Nielsen Compete Retail 81

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. mobile data. mobile data.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Ignite Social Media

DECEMBER 16, 2016

While some platforms excel in certain aspects of analytics reporting, others fall short. With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

Analytics 60

Analytics Platform Social Media comScore 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out.

Facebook 172

Facebook Study Small Business Nielsen 172

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. But Southwest is intent on keeping the blog organic : a true voice of the company. Similarly, Nielsen ratings seem to be outdated. “It’s amazing that I would see stuff reported on Twitter first, not just once, but dozens of times.

Authentication 137

Authentication Nielsen How To Case Study 137

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. If you have 10,000 followers, do 10,000 people see your tweet?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

NOVEMBER 15, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Listen Now. The RSS feed is: [link]. via MediaPost. .

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

JANUARY 19, 2015

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

SEPTEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. What’s remarkable is that Twitter stats are now a normal part of ratings reporting. Listen Now. The RSS feed is: [link]. million viewers.

Brands 127

Brands Sports How To MySpace 127

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Getting influencers to persuade consumers can drastically work in your favor when correctly executed.

Influencer 111

Influencer Social Media How To SEO 111

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. NYTimes.com.

News 56

News Press Release Yahoo Nielsen 56

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California. Tweet This!

Small Business 89

Small Business Advertising Nielsen SMS 89

Razor Social

MAY 15, 2019

Brands typically tie influencer events to a product launch or some important company milestone. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65 Warning: When Twitter reports ‘impressions,’ those are not actual impressions. They report the potential impressions.

Influencer 104

Influencer Social Media How To Campaign 104

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Engagements Engagement Rate CPE.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

Can it skew the data? The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Some of which will come from companies you haven’t heard of and some from the big guys.

Research 40

Research Social Media Nielsen Microsoft 40

Webbiquity SMM

JULY 22, 2014

Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. Big Data – Big Deal. This means having oodles of user data stored within their system. Including Facebook ads.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Bare Feet Studios

APRIL 29, 2009

FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool. And as you folks know, a tool is only as useful as the person using it, and if the person doesn’t know how to use it, well, please don’t blame the tool!

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. How frequently will you need to create reports or check the filters? How hard will it be to filter?

Social Media 155

Social Media Radian6 Strategy SM2 155

Idaconcpts

JULY 22, 2013

From making use of responsive design to improving the user experience to creating useful, link-bait time-sinkers, there are several specific steps that auto financial services companies can take to energize their sites. Presentation of data in tables. Creation of a report. Report can be printed and is printer-friendly.

Project 134

Project Nielsen Insurance Mobile 134

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Many social listening tools, allow you to opt in to receive daily reports on those mentions. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes.

Hashtag 138

Hashtag Influencer Trends Industry 138

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. The data source they use depends on the location segment (i.e. city listed in their profile), and sometimes a combination.

Facebook 166

Facebook Travel Mobile Comparison 166

Writtent Blog

NOVEMBER 25, 2014

Here are some data-driven, scientific ways to boost your visual content game: 1. These types of infographics are especially popular if you’re showcasing original data from your research. Patel reports that blogs with data graphics receive 258% more trackbacks than content featuring any other kind of image.

Data 111

Data Tips Nielsen Research 111

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. I went looking for data—and I think I found a few good answers. There’s a good blueprint in this data. reporting is greater on Twitter than other networks). Quantity can’t be forgotten.

Twitter 81

Twitter Strategy Instagram Facebook 81