Remove influence
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics 160
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Influence of a fan or follower (their fans and followers). PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed.

Analytics 350
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!). The Problem with Influence (Danny Brown).

Postrank 168
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Focus on How, Not What I draw two conclusions from this data.

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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

How not to win friends and influence people – a big no-no on Facebook. SEO infographic and link building data visualization – fun, animated infographic showing the value and difficulty of different types of links (one of 12 kickass SEO infographics ). Infographics. Linktoberfest! Social Media / Social Networking.

Resources 129