Visually SM

JULY 31, 2020

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Truth is people are still on Facebook, active and consuming content — especially videos. Interviews or Q&As.

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Social Media Video Company Content 246

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This article was written by AI and edited by Bill Hartzer.

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Instagram Brands Collaboration Facebook 164

Social Media Today

JUNE 18, 2020

Facebook has launched another set of legal proceedings against companies that sought to misuse its services.

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Data Engagement Facebook Company 209

Oktopost

OCTOBER 5, 2022

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Want to hear more from renowned B2B marketing leaders?

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Data Engagement Hubspot B2B 118

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

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Advertising Facebook CPM CPC 305

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 119

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

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Facebook Strategy Marketing Travel 130

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! After almost a year of bad press, multiple scandals and falling share prices, it’s well past time for a Facebook ‘Mea Culpa’. His Facebook Facts.

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Facebook Wikipedia Reputation Price 170

Social Media Today

JANUARY 6, 2021

WhatsApp is updating its privacy and data sharing processes, which will see more user data shared with parent company Facebook.

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Privacy Policies Facebook Data 218

The Realtime Report

APRIL 27, 2016

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S., users access Facebook’s services on a daily basis giving it a stickiness index of 78%.

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Data Facebook Mobile Instagram 93

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

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Research Report Social Media CPM 257

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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Strategy Facebook Marketing Groups 52

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Facebook announced it’s testing new ‘Trust Indicators’. Click here to set up a call.

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Social Media Twitter Facebook Policies 283

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files? That Facebook has a list of some 5.8

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Social Media Facebook Marketing Proposal 172

Forbes Social Media

MAY 20, 2021

For those that have found Facebook's transparency efforts a little, well, opaque, the company's now launched a new one-stop-shop Transparency Center.

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Data Facebook Content Company 87

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Click To Tweet. Click To Tweet.

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Data B2B Statistics Social Media 131

Sprout Social

MARCH 4, 2021

In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions. How to curate content based on data. That’s where content curation comes in.

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Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This may happen for bigger companies that have multiple locations or distinct departments that use their own pixels. The post Where Are My Client’s Hidden Facebook Events?

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Eventful Facebook Conversation Issues 215

Ignite Social Media

JANUARY 9, 2020

Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data. One thing you don’t have a choice in, however, is the functioning date range for exporting data.

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Data Social Media Analytics Metrics 132

Forbes Social Media

FEBRUARY 28, 2020

Facebook has launched a legal action against New Jersey-based analytics company OneAudience, claiming it paid app developers to help it gain access to personal data.

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Analytics Data Facebook Company 64

Social Media Today

FEBRUARY 20, 2019

The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."

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Privacy Report Data Facebook 112

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

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Data Social Media Sentiment Team 140

Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Go to “Pixels” under Data Sources. Learn More About the Facebook Pixel.

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Advertising How To Facebook Consultant 202

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. When used correctly, this data can help you build rapport with subscribers, increase website traffic, and enhance brand awareness.

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Template Templates Analytics Report 59

Forbes Social Media

APRIL 14, 2022

Facebook stock faces a permanent change due to third-party data being a significant source of revenue. Facebook’s business model is fairly complex in how the company collects data, which is why investors are not able to differentiate between Facebook and how other mobile ad companies. READ MORE.

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Facebook Mobile Data Company 94

Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

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Data Software Applications Compete 262

The Realtime Report

JUNE 25, 2014

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral ( eMarketer ). Monday: 14%. Tuesday: 15.7%.

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Company Social Media Statistics Social Networking 180

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook integrates Partner Categories into “Detailed Targeting” within an ad set. Company size.

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Facebook Advertising Privacy Retail 168

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

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CPM Tools Facebook How To 135

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day.

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Questions Data Focus Group Analysis 122

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

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Facebook How To Metrics Hashtag 121

Ignite Social Media

JANUARY 24, 2020

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands.

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Brands Sample Samples Facebook 181

Jon Loomer

NOVEMBER 8, 2023

You’ve likely seen that behavioral targeting related to Facebook and Instagram may get banned in the EU. This includes much more than iOS 14 opt-outs, which limited data collected away from Facebook and Instagram. But, what does that actually mean? This includes using behavior on and off the apps for targeting.

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Advertising Instagram Data Facebook 165

Sprout Social

FEBRUARY 24, 2022

Do include data-driven experience. Here are a few KPIs to consider including in a data-driven resume: Audience growth: Grew X channels by 10,000 followers in X months, or increased followers by X% in X months. Highlight strategy by numbers—for example, did you streamline the number of times your company posted on social daily?

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Template Templates Data Social Media 104

Buzz Marketing for Technology

JUNE 8, 2011

I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a way to build the ideal customer persona by using social data?

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Data RSS ROI Eventful 241

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. Let’s start by asking for the name of our prospect’s company.

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