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8 social selling metrics to measure success

Sprout Social

By building your own social selling strategy your sales team can be a step ahead of the competition. You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to.

Metrics 137
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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? You need to make sure what’s happening on your social channels is human-fed and human-curated. Think: experimenting with new content formats or digging deeper into performance metrics.

Team 134
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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98
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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. LinkedIn advocacy metrics. There’s a reason 68% of marketers say their company has an advocacy strategy.

LinkedIn 114
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How to Improve Employee Engagement on Social Media

Oktopost

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Lower turnover Turnover is a major cost for many businesses.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Automating the processes that your team doesn’t need to be doing means maximizing social media ROI, but not at the cost of your team’s manpower.

ROI 62
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3 Things CMOs Should Be Talking About

Oktopost

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. Listen to the podcast: Key Take-Aways from Sarah Whipp: Focus on Company Goals. Rather than operating adjacent from the business, CMOs can align their initiatives with management by focusing on company goals.

B2B 124