Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

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Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Strategy Marketing Startup System 103

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 143

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

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Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. It always helps a brand look more relatable and trustworthy!

Advertising 105

Advertising Social Media Strategy Tools 105

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort.

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Social Media Content Marketing ROI 91

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. People conduct over 3.5 in revenue.

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Marketing Influencer SEO Adwords 181

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

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Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

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SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Review Marketing How To 135

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

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Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

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Analytics Google Reader Social Media Sentiment 305

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. With Facebook you are relying on the service to curate videos for you.

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Video Marketing Vimeo YouTube 133

Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? 3 Content Curation Takeaways from Rand.

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Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. To find them, just Google your main keyword.

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Syndication Content Marketing Alltop 95

Twist Image

APRIL 30, 2017

Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world. I have long been a fan of his company, PSFK. I have long been a fan of his company, PSFK. digital marketing. digital marketing agency. marketing blog.

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Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI Authentication UGC 126

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. It’s inefficient for marketing teams to be bogged down with these manual, repetitive tasks.

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Social Media Sentiment Data Team 122

Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. By Mike Falkow. Reputation management definition.

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Reputation Campaign Energy Curation 98

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

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Strategy Content Marketing BuzzStream 226

Webbiquity SMM

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. The smart money will build a technology to gather, sort, and filter stories from every corner of the world, and couple it with smart and thoughtful humans to do the editing.

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Aggregator Paper.li B2B Content 187

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

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Trends Content Marketing Curation 95

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 105

Kikolani

JUNE 25, 2013

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? If you’re interested in marketing blogs, BloggerScope is the best alternative out there. Google Reader.

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Postrank Tools Google Reader Marketing 128

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

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Twist Image

APRIL 30, 2017

Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world. I have long been a fan of his company, PSFK. I have long been a fan of his company, PSFK. digital marketing. digital marketing agency. marketing blog.

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Trends Curation Retail Travel 40

Direct Marketing Observations

AUGUST 9, 2012

It’s what keeps companies and organizations in the public eye. As device proliferation increases, so does demand for sites, apps, content curators and content creators. What will it take to create and curate compelling content? Content churns the machine. That’s the dark side. Initially, probably not.

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Content Curation Smart Phone Yahoo 207

Twist Image

MARCH 5, 2018

Welcome to the first edition of The Long Tales - the best in marketing innovation content. If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. Every year, Fast Company pulls together a fascinating list of the most innovative companies.

Issues 55

Issues Content Marketing Apple 55

Ignite Social Media

NOVEMBER 8, 2022

People are too fixated on well-curated Instagram grids, or stylized videos, and BeReal doesn’t really have a place in that. The fact is that we love filtered, well-thought out, and well-curated photos and videos. But they are a $76 billion company working in a new space. The trouble with keeping it real.

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Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. For women in PR from (mostly) women in PR.

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Campaign Patterns Banking Flickr 264

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. In its website, Google shares its goal: “to get to you to the answer you’re looking for faster, creating a nearly seamless connection between you and the knowledge you seek.”. Longer entries return a more specific result.

SEO 74

SEO Social Media Engineering Social Media Management 74

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. Thus, to ease your job, here we have squeezed out the 10 most effective Facebook marketing tools from plenty of tools.

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Campaign Tools Social Media Facebook 88

Idaconcpts

AUGUST 15, 2012

If you’re already active on Facebook, LinkedIn, Google+, Twitter and other social networking platforms, you may wonder if it’s worthwhile or even possible to add one more social network to your to-do list. Actually, Pinterest can provide a powerful marketing boost to your business, whether or not you actually sell products or services.

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How To Marketing Social Networking Fashion 132

Idaconcpts

AUGUST 15, 2012

If you’re already active on Facebook, LinkedIn, Google+, Twitter and other social networking platforms, you may wonder if it’s worthwhile or even possible to add one more social network to your to-do list. Actually, Pinterest can provide a powerful marketing boost to your business, whether or not you actually sell products or services.

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How To Marketing Social Networking Fashion 132

Unmetric

AUGUST 9, 2019

Pinterest is the go-to content discovery and curation site for thousands of consumers. With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. You can also plug in Google Drive and Dropbox to draw bulk content via Viraltag. Measure pin performance.

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