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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. Was this a good move for the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Rewards for Waiting on Hold.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Rewards for Waiting on Hold.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag.

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Auto Brands Comparison Report

Unmetric

One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters. Kia - Soul.