Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Twist Image

AUGUST 10, 2012

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all companies need it. crowdsource.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. Put what matters most to your company upfront. Try working with an influencer.

YouTube 145

YouTube HootSuite Marketing Video 145

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Twist Image

FEBRUARY 21, 2012

The consumers can (somewhat) influence the brand message. Either way, the company still decides the brand's path. Without being cynical, I'd like to know the last time Lego (or any other company) told their Chief Marketing Officer that they no longer report into the CEO, but that they now report into the consumers? crowdsource.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Writtent Blog

NOVEMBER 6, 2023

Helen: When writing Ape , you actually used crowdsource mechanisms quite a few times in order to get design and feedback from your followers. Do you think crowdsourcing is a good way to approach creation and why? And it’s very difficult to find these people unless you crowdsource. It’s like falling in love or starting a company.

Crowdsourcing 98

Crowdsourcing Hotels Engineering Publishing 98

Sprout Social

APRIL 7, 2020

Rothy’s , the DTC shoe company, also took to social media to share that they are converting their factories to produce supplies for healthcare workers. After crowdsourcing ideas from their social community, Rothy’s identified which basic supplies to manufacture first and encouraged other brands to follow suit.

Brands 112

Brands Sentiment Conversation Hashtag 112

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. If I ran a billion dollar company, I would still put small projects up for $25,000. Monitor them.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

The Way of the Web

MARCH 7, 2011

As I previously posted, I’ve been reading PW Singer’s Wired for War recently, and nature is a huge influence on the world of robotics and AI – after all much of the work is finding automated equivalents to the brains and mechanisms of humans and other animals.

Crowdsourcing 33

Crowdsourcing Collaboration Wikipedia Comparison 33

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? That metrics’ value lies in the possibility of real-time content analysis and its influence. It can also open doors for crowdsourcing: the next metric in our list. Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Convince & Convert

MAY 15, 2014

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. What can we take away from this fun and creative campaign?

Crowdsourcing 155

Crowdsourcing Campaign Case Study Team 155

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. YouTube is the second most popular website in the world. Check and optimize your channel for search.

YouTube 114

YouTube Brands Communities Video 114

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis. This change in content consumption and the viral features introduced by many web companies has now created an overabundance of information which in many cases is no better than spam.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Hootsuite

JULY 3, 2019

This can be an employee, coworker, or an influencer you’ve hired to promote your brand. If you partner with an influencer, you can also promote your brand and products. The Mighty Missouri Coffee Company did this in the example above when they partnered with travel influencer @outsidevibes. Source: Instagram.

Instagram 111

Instagram Engagement HootSuite Hashtag 111

Social Media Strategery

JANUARY 17, 2009

Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Hootsuite

AUGUST 27, 2019

By letting your followers in on what goes on behind the scenes, you help them emotionally invest themselves in your company. This Instagram post idea is especially great if you’re an influencer, or if your company has someone who is a thought leader in your industry. Show an influencer using your product. katerentz.

Instagram 111

Instagram Engagement Hashtag Delicious 111

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. For instance, you can see how many people used the hashtag, how many impressions it got, the top posts containing the hashtag, influencers who used it and much more. Hashtagify.

Hashtag 110

Hashtag Analytics Fashion Campaign 110

agora pulse

SEPTEMBER 21, 2017

Whether you write an influencer roundup or simply tag them in your post, this will help you to boost fans. If you are sharing company news to Facebook, then make sure it hits the spot for your audience. Here’s how StoryCorps crowdsources ideas through asking questions. Share an expert tip. Ask a Question.

CSR 144

CSR Facebook Hashtag Crowdsourcing 144

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Mindjumpers

APRIL 25, 2012

It’s an open, transparent and growing community of influencers that brands can tap into.” Basically, let’s say a company rewards Gushers anywhere from $0.25 upwards for every tweet or link shared about a company’s new product. Transparency of Community. Gushcloud is more than a social media marketing tool. How does it work?

Mobile 259

Mobile Social Media Marketing Applications 259

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Show your followers that you care about their opinion by asking them for feedback about your company or business. Find or snap a picture. Need a final vote?

Engagement 97

Engagement Twitter Hashtag Travel 97

Later

FEBRUARY 27, 2019

Highlighting partnerships and influencer campaigns. The food-tech company often uses hashtag stickers to highlight their products — as they did here with their vegan egg substitute “Just Egg”: . Best for: Crowdsourcing ideas and gathering feedback. Crowdsourcing ideas and gathering feedback. Best for: .

Instagram 75

Instagram Features Crowdsourcing Hashtag 75

Later

JULY 4, 2019

For example, if you are a Vancouver based yoga company opening a new studio in Gastown, you can invite your Gastown-based followers to join the chat. By cherry-picking who can join your chat, you can select up to 31 people, or keep it ultra small with just 3-7 followers, for their insights and help crowdsource ideas. .

Instagram 78

Instagram Brands Hosting Groups 78

Laurel Papworth

SEPTEMBER 18, 2014

Consider Company Campaign Hashtags that are created for Branding. Some companies try to get people to use a #hashtag as a brand awareness exercises. e.g. #coke Usually this is a fail and only the company uses the hashtag, or the customers only use the hashtag during the competition or promotion. well you get the idea.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Show your followers that you care about their opinion by asking them for feedback about your company or business. Find or snap a picture. Need a final vote?

Engagement 60

Engagement Twitter Hashtag Travel 60

Buffer Social

JUNE 24, 2019

The search suggestions at the bottom of relevant Google pages are a good place to start, as are crowdsourced communities like Quora and Reddit. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic. And of course you could source questions from outside of your immediate team, too.

Strategy 73

Strategy Marketing Survey Newsletter 73

Later

JANUARY 23, 2019

The international shared workspace company often posts 10+ stories each day. Tagging other accounts in your stories is also useful if you’re running a takeover or influencer campaign. Speaking of influencers, Instagram’s new paid partnership feature makes it super easy to tag businesses in your sponsored Instagram Stories!

Instagram 104

Instagram Template Templates Hashtag 104

Laurel Papworth

JANUARY 28, 2017

This framework came from one I developed for social media campaigns for companies (workshops) but hey! Find your supporters & key influencers, (they will make bigger ripples with their trusted network reputation). prepare for a social good, class action against the gov with awareness raising and crowdsourced legal bills.

Crowdsourcing 40

Crowdsourcing How To Class Curation 40

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Buffer Social

SEPTEMBER 8, 2016

They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. And if all else fails, you can try following people with a similar job title or from particular companies you admire or compete with. Gain influence. Of course, following all these folks is one thing. Spread goodwill.

Curation 40

Curation Influencer Content Newsletter 40

Webbiquity SMM

FEBRUARY 21, 2017

Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web. 13: The 28 Best Influencer Marketing Tools. #14: 9) RebelMouse. Google Review Count: 226. 17) Pressly.

Curation 214

Curation Tools Curata Flipboard 214

Later

MAY 8, 2019

The Rise of Influencer Marketing For Fashion. To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world: View this post on Instagram. How to Create Engaging Instagram Content Feed for Fashion Brands. How Fashion Brands are Using IGTV.

Fashion 83

Fashion Instagram Influencer UGC 83