Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Schweeeeeet.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Likeable

JULY 23, 2020

Resy did something similar as well—the company shared a collection of Black-owned restaurants (with specific city-by-city guides), as well as lists of Black food writers to follow and Black food publications to subscribe to. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Other companies like smartsy are showing a more targeted approach to visual recognition, allowing consumers to use devices they already have and apps they already use to interact with the world in specific ways. At first it.

Crowdsourcing 185

Crowdsourcing Applications Mobile Hashtag 185

Ignite Social Media

MARCH 16, 2020

If you don’t have all the answers, perhaps crowdsource some of them and share? Can your initial thoughts be helpful to others? Can you ask others to contribute their thoughts? We’re all more aware that we’re a part of a community right now. Put yourself in your audiences’ shoes. Is that email I was going to send likely to be well received?

Social Media 195

Social Media Crowdsourcing Marketing Survey 195

Ignite Social Media

AUGUST 29, 2017

It seems nowadays that everyone is jumping on the “millennials love pizza trend,” but there is one pizza company that is taking it to a whole new level. This month, Old Spice tested out a new engagement tactic by crowdsourcing a promotional video and hosting an open casting call on Twitter.

Social Media 110

Social Media Crowdsourcing One Spot Compete 110

Mindjumpers

JUNE 5, 2012

The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Especially the behind-the-scenes photos and exclusive sneak peeks of the t-shirts in productions invite followers to be a part of the company and feel more connected to the brand.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. What’s an event that could be a first for your company or brand? What’s your “first”?

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. Prospects can compare their opinions individually and/or as a team with recognized thought leaders from the company or the industry.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Companies need to be an active member of the tribe with content, stories, programs and other incentives that add value. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Firebelly

OCTOBER 10, 2013

While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. The way we approach social media from an individual and brand perspective are two very different things.

Social Media 202

Social Media Crowdsourcing Brands Foursquare 202

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Let's get spooky. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Ignite Social Media

SEPTEMBER 6, 2018

These crowdsourced recommendations will substitute traditional reviews. Make sure your page details are up to date with the latest company and page manager information before the updates go into effect. Now is a good time to look at your page template to make sure it is optimized for your business. Recommendations for Pages.

Real Estate 101

Real Estate Facebook Crowdsourcing Template 101

Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. Some companies even pick 2 winners: one from the photos, and one random vote winner. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. And engagement increases your reach, exposing your company to a whole new audience.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Mindjumpers

MARCH 25, 2011

Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. Used in the right way, the Questions feature can therefore be used as a a simple crowdsourcing tool. How it works.

Questions 267

Questions Facebook Crowdsourcing Foursquare 267

Mindjumpers

AUGUST 3, 2012

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. A Work in Progress.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

The Realtime Report

AUGUST 27, 2012

And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon.

API 178

API Education Social Media Research 178

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tags: Blogging Communities Crowdsourcing Enterprise 2.0 But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

The Realtime Report

JULY 21, 2014

Twitter snaps up CardSpring, a platform for helping developers connect apps with consumers’ credit cards – Twitter has acquired payments infrastructure company CardSpring; Twitter describes the tool as helping “merchants work with leading publishers to create online-to-offline promotions” (The Next Web).

Buy 173

Buy News Tumblr Foursquare 173

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 94

Crowdsourcing Social Media How To Team 94

Twist Image

DECEMBER 31, 2016

Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. 5 Top Designers Own How To Create The Ultimate PowerPoint Presentation - Fast Company. crowdsource.

Crowdsourcing 55

Crowdsourcing Journal Skills Analytics 55

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” So have mobile phone companies, which is why your obsessed with checking your email on your phone. We act almost instinctually.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Rebekah Radice

JULY 5, 2018

Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. If you’ve worked to cultivate a loyal online community , companies might want to work with you to expand their reach into your market. Final Thoughts.

Products 120

Products Social Media Affiliate marketing How To 120

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. (see photo from left to right, Heather Margolis, Director of Marketing for Kadient, Luka, Anya (both cardboard cutouts) and Jeff Ernst, Vice President of Marketing for Kadient).

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. The Field Agent app uses crowdsourcing to get various types of data from its business clients. This is a great way for companies to find re-sellers that are putting out the wrong prices.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Laurel Papworth

OCTOBER 15, 2013

So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Wall Street should be monitoring social media.

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Idaconcpts

JULY 13, 2012

I was crowdsourcing for an alternative to Salesforce for a client relationship management (CRM) platform and I stumbled into these tweets: We just migrated our CRM system from salesforce.com to zoho CRM. Here is a testimonial from Joe Apfelbaum, CEO of online marketing company Ajax Union. Annual cost for Salesforce was $1600.

AJAX 127

AJAX Crowdsourcing Comparison Small Business 127

Laurel Papworth

NOVEMBER 3, 2022

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? It will be interesting to see how we re-imagine value. [00:02:23.440]

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Sprout Social

JULY 21, 2022

Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders. How brands can use discussion forums: Crowdsource product feedback and ideas in relevant forum threads. Audio sharing sites. Live streaming apps.

Types 145

Types Social Media Microblogging Overview 145

Idaconcpts

MARCH 13, 2015

A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. Investments in Startups Can Be Crowdsourced.

Startup 70

Startup Real Estate Crowdsourcing Compete 70

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Direct Marketing Observations

FEBRUARY 5, 2010

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Twist Image

AUGUST 10, 2012

Not all companies need it. You're going to engage customers and have them crowdsource the next update to your 300-year-old product? crowdsource. Of course it has. Not all brands are social. You're going to get customers super-interested in liking and friending your brand because they spend five bucks a month on a box of cereal?

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Gap sales were off 4%.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Twist Image

FEBRUARY 21, 2012

Either way, the company still decides the brand's path. Without being cynical, I'd like to know the last time Lego (or any other company) told their Chief Marketing Officer that they no longer report into the CEO, but that they now report into the consumers? crowdsource. When it goes awry, it can get pretty ugly. bp oil spill.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is.

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Crowdsourcing Facebook Course Campaign 100