19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Unlike in a CPC campaign, a CPM post won’t necessarily drive action. Therefore, CPM is a faster and less expensive way to split test content.
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