Jeff Esposito

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Measuring your social output

Jeff Esposito

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

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Don't burn bridges

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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