Company CoTweet Social Media Study 
Social Media Marketing
MARCH 2, 2010
Every indicator I've seen lately indicate that people still use email as a primary method of sharing interesting news, keeping in touch, and notification - not to mention that it's usually the price of entry for belonging to a social network. Feel the love Two weeks ago, eMarketer reported that Social Networkers Still Love Email.
Convince & Convert
DECEMBER 9, 2010
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
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Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
Convince & Convert
FEBRUARY 22, 2011
New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. 40% of consumers do not expect the company to send them marketing messages after “liking&# the brand on Facebook. A Downright Scary WTF?
Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
Convince & Convert
DECEMBER 27, 2011
One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands.
Koka Sexton
DECEMBER 20, 2009
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.
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