Don’t be a Pest with “This Social Media Stuff”
Janet Fouts
FEBRUARY 16, 2012
Do some searches and pull metrics to show the impact of a positive social media outreach from a CXO level. Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. Show each CXO and what their Twitter reach is, for example, and then the combined company reach.
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