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11 Myths of Social Media Marketing

Webbiquity SMM

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Not really.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk.

B2B 273
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The Perfect Storm in Customer Service

Buzz Marketing for Technology

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. Share it on StumbleUpon. Tweet This! Share this on Facebook.

RSS 171
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Cool Web Hosting company

The Marketing Blog

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Velnet shows a lot of promise and is best-fit solution if you are looking for a cost-effective domain hosting solution. The Velnet guys are based out of UK and offer 24 hour phone support.

Hosting 100
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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share it on StumbleUpon. Tweet This! Share this on Facebook.

B2B 206
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198