Convince & Convert

JULY 26, 2011

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 153

ROI Cost Hosting Analytics 153

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. The people that read your company tweets?

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Marketing Charts ). Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

FEBRUARY 24, 2011

So, if you’re a lawn care company and the typical customer is generating $80/month and stays with you an average of 3 years, then your CLV is $2,880. Once you know your Customer Lifetime Value, you can then calculate how much you’d be willing to spend to acquire a customer, which is called your Cost Per Sale (CPS).

Social Media 75

Social Media ROI How To Cost 75

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. An effective content strategy can cost as little as the time it takes to create. But when was the last time you heard that about a content marketing strategy? I’ll give you a clue: you haven’t.

ROI 40

ROI Content Buy Cost 40

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. Your costs? A venue, food, drinks, stationery (butcher’s paper, cards, pens), a projector, recording the session (video, audio), phone calls, incentives (for 60-90 minutes, you may pay $50-$70), printing of disclaimer forms, and your travel. Your costs? Your costs?

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Mindjumpers

NOVEMBER 10, 2011

Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls.

ROI 244

ROI Social Media Metrics Survey 244

Keyhole.co

JUNE 6, 2023

But remember, it’s not about twisting your employees’ arms to share company posts. It’s about building a company culture they’re proud to be part of and want to shout about on social media. The best way for B2B companies to build trust. So how about that for a strategy? that speaks to these points.

B2B 52

B2B Strategy Brands Content 52

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities. How power is shifting from companies and brands to consumers. Facebook pages.

Class 40

Class Skills Social Media Marketing 40

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Marc Prensky coined this term in 2001, in a paper titled, â??Digital Few companies are prepared to deal with these issues in any comprehensive way.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

MARCH 29, 2016

If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Businesses and brands can use LinkedIn to share that type of content on their company pages. Image credit: BundlePost. Cross-Platform Social Media Strategy. Social Audience Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” What types of content are most valuable to my sales prospects? ’ Yawn.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.) Opportunity Cost. Thanks to the time and resources needed to create bricks, there is a much higher opportunity cost when compared to feathers.

Content 151

Content Marketing Insurance Metrics 151

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145

Convince & Convert

MAY 19, 2014

It’s not perfect research because the participants are self-selected and are primarily small business (65% are in companies with 25 or fewer employees). In our company, we describe this difference between small and big social/content as “ bricks and feathers.” here’s some details on how we did it, and why ).

Statistics 166

Statistics Social Media Loyalty Mobile 166

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content. Already approved. We will talk about that in a moment!). Drives traffic. Loss of traffic

Curation 130

Curation Content Curata Flipboard 130

Sprout Social

MAY 10, 2023

This should ideally be your company logo. It also helps you focus on relevant metrics to measure progress. If you’re a SaaS company, for example, you can share industry news, helpful tips, customer stories and product updates on Twitter. Ensure your profile photo has the right dimensions and fits well in a small, circular space.

Twitter 107

Twitter Hashtag Sentiment Trends 107

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. More Resources.

Wireless 268

Wireless Microsoft Applications Web 2.0 268