Waxing UnLyrical

FEBRUARY 1, 2011

What are some cost-effective ways of correlating outputs to outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Instead, Sarah met with one of the social metrics panel members from IBM, Tiffany Winman. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. Do you think the cost is worth the benefit?

Questions 167

Questions WordPress Postrank Blogger 167

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. Your costs? Bring bloggers together for a research group (incentives will cost more). They use online research companies who may have built up a database through cheap banner ads. Your costs? Your costs? A typical range would be $2500-$10,000 per group.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121