Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This reference is almost worth the cost of the book itself. It may take more than a few meetings to get it right, but it will be worth the time and energy spent later.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.).

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. CapellaU.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. Celebrants go online at atypical times.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Marketing Charts ). Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Social Media Takes Time.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

OCTOBER 5, 2012

The intimate, informal nature of Facebook makes it the ideal venue to showcase the human side of your company, with content that may not be appropriate elsewhere. Best Email Marketing Tips, Tactics and Metrics of 2010 (February 21, 2011). Avoid mistakes that will cost you readers? What’s the Best Social Media Monitoring Tool?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 30, 2012

Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. by majordojo. ** 5 STARS.

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. They want to know how their metrics compare to competitors. Random Facebook Facts and Stats.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Which metrics are most valuable in evaluating tactical success?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Metrics and reporting. But how do you choose one? Workflow capabilities.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 29, 2016

If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Businesses and brands can use LinkedIn to share that type of content on their company pages. Image credit: BundlePost. Cross-Platform Social Media Strategy. Social Audience Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 8, 2015

These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. Take notice of the variety of tools, services, and solutions available that can be developed specifically to meet the custom needs of your small business.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 3, 2011

Avoid common mistakes that can cost you traffic and goodwill? Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” What types of content are most valuable to my sales prospects? ’ Yawn.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools. Social Website Analyzer.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

SEPTEMBER 13, 2016

Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. It has costs, which can be directly measured.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 4 Social Media Mining Metrics by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192