Waxing UnLyrical

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #3: A/B testing.

Features 169
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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support?

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5 Ways to Measure Agency Operations

Waxing UnLyrical

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies. It’s not sexy.

Cost 100
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. Most companies are blind to the massive PR resource that is their workforce. satisfaction (cont) #PRprochat. Shonali Burke (@shonali) July 10, 2014.

Nielsen 100
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

What are some cost-effective ways of correlating outputs to outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

Postrank 193
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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

Public relations is one of the most powerful (and cost effective) ways to put new businesses on the map. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. I’m not saying anything new here.

Tips 100