Sherrilynne Starkie

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. First of all, it’s easy to buy followers and costs as little as $10 for a thousand.

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Measuring what matters in communications

Sherrilynne Starkie

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator. Which metrics matter?

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