Jeff Esposito

JANUARY 14, 2013

Social media is not an infant anymore; it’s something companies are starting to take seriously. For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ).

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JUNE 29, 2011

As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Please notice that fans and followers are not mentioned in the metrics above. This is post is part of the Institutionalizing Social Media series.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

NOVEMBER 4, 2011

Chart: One Year of Prison Costs More Than One Year at Princeton – growing up in New Jersey and having family there, this article just makes me sick. A year of incarcerating a prisoner in a Jersey prison costs more than sending a kid to Princeton for a year. It’s a smart read that takes some time to sink in but well worth the read.

Klout 33

Klout Metrics Cost Influencer 33