Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. The only substantial cost for you is time.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. It’s much appreciated. And keep the great content comin’!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JUNE 27, 2008

Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. But the problem with knowledge workers is that theyre pretty much everywhere in the company.

Wiki 140

Wiki Project Meeting Organization 140

Josh S Peters

NOVEMBER 5, 2009

Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action. What matter is they didn’t communicate and it’s costing them. However if you do make a mistake own up to it and then take action. Which brings us to the next lesson.

Flickr 100

Flickr eBook Lijit Sites 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Josh S Peters

SEPTEMBER 18, 2009

Often times this is used by established companies (like Chevy with their eco campaign… or the GAP) to keep themselves fresh in peoples minds and assist them in their ongoing bid to stay relevant in the current culture. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 17, 2010

But at what cost? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. With the low/no cost of entry, it does cost time – your time.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Josh S Peters

JUNE 21, 2010

This is a guest post from Erica Brown Companies from mom and pops to multinational corporations are diving into, or at the very least, dipping a toe in to the pool of social media. You see it more than you should : companies who master Facebook , but ignore their Twitter accounts. So what do these three companies have in common?

Social Media 159

Social Media Case Study Lijit eBook 159

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August. and the site produced a list of candidate cities for our consideration. Safe travels.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Remember, the most important customer of EVERY company is Google. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. There’s a cost to this, though. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. Total cost? A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Zero dollars, and about 30 minutes.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Not so much.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177