Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

Jeff Esposito

NOVEMBER 4, 2011

Chart: One Year of Prison Costs More Than One Year at Princeton – growing up in New Jersey and having family there, this article just makes me sick. A year of incarcerating a prisoner in a Jersey prison costs more than sending a kid to Princeton for a year. It’s a smart read that takes some time to sink in but well worth the read.

Klout 33

Klout Metrics Cost Influencer 33

Convince & Convert

SEPTEMBER 27, 2011

Bloggers are not typically trained journalists that understand the company/PR firm/reporter news continuum. It’s much easier and cost effective to develop and maintain many blogger relationships when doing so can benefit multiple clients instead of just the one client with the big launch coming up soon. It’s about business.

Blogger 148

Blogger Klout Avatar Delicious 148

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Metrics and reporting. But how do you choose one? Workflow capabilities.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Convince & Convert

APRIL 21, 2015

Instead, he writes his heavily researched posts for two reasons: “Either I have a new client and I need to get up to speed on their business, and writing forces me to be intelligent about it,” he says, “or I’ll use it for lead generation, in hopes that people connect with me and want to hire my company or join my network.”

Content 60

Content Vimeo Klout Influencer 60

Social Media Marketing

JUNE 26, 2013

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. Yammer is partnering with Klout to determine influence of employee advocates. Metrics/Measurement/Big Data While there is much promise to big data, there''s also a downside.

Social Media 166

Social Media Klout Storify Yammer 166