Waxing UnLyrical

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

Think of the cost of gas traveling for interviews, new work clothes and printing costs. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Write Off Job Expenses.

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #4: Contact management.

Features 169
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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies. how much does it cost to run your business? After factoring in all costs, how much did your agency earn? Total Operating Expenses. Employee Utilization. Profitability.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support?

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Give Your Content Marketing a Human Face

Waxing UnLyrical

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

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