Small Business Mavericks

DECEMBER 7, 2017

You can’t manage what you don’t measure—and you’re going to be too busy starting up your business to focus on everything you must track to understand the true cost of operations. Successful small business owners take a cue from top Fortune 500 companies and stay focused on core competencies. What’s your time worth?

Small Business 70

Small Business Cost Banking Buy 70

Small Business Mavericks

APRIL 18, 2013

Here are 5 specific ways some companies sabotage their own online marketing efforts. Create an ongoing dialogue with your company and learn how the process works. The more you know about what they’re doing, the less likely you are to get into trouble that could cost you more in the long run. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

NOVEMBER 29, 2011

That will force many smaller companies to live inside the Google ecosystem, with Google ranking the Google-hosted pages/products/locations for those companies, so that they can serve ads against them and get a bigger slice of the revenues. In Aaron Wall’s world, big companies win because Google let them win.

SEO 93

SEO Domain Name Hosting Small Business 93

Small Business Mavericks

JULY 11, 2012

I think blogging can be more effective than online advertising at a much less expensive cost, but that’s just me. Plus, if your company has a blog, then you also have an asset that you can use to make social connections. Don’t get me wrong. I have nothing against any of those marketing tactics.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

OCTOBER 16, 2013

Click the country whose market you want to research and you can see your local monthly searches for that market and the average cost per click for AdWords ads. This is a great tool for international companies or companies who would like to expand their businesses across international lines.

Research 101

Research Tools Marketing Adwords 101

Small Business Mavericks

SEPTEMBER 22, 2014

Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. 3 Not-As-Good Things About Paid Search.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

DECEMBER 7, 2011

Yes, large corporate companies advertise all the time and spend large amounts of money to do so. Which in turn, will bring in more business and will not cost you an arm and two legs. In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. So what do you do?

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

OCTOBER 28, 2013

In 2017, companies will spend more than $10 billion on social advertising. In fact, according to Business Insider, native ads generate 49% more click-throughs and result in 54% lower cost-per-click than traditional social ads. It’s the next big thing on social. Business Insider tells us why.

Advertising 98

Advertising Trends Social Networking Cost 98

Small Business Mavericks

MARCH 10, 2015

That kind of multichannel format is going to cost the company too much in the future. Therefore, the way the various channels within a company interact and complement each other makes more of an impact than it used to. The time has long passed for businesses to be compartmentalized with no department overlapping into another.

Eventful 70

Eventful SEO Cost Brands 70

Small Business Mavericks

MARCH 11, 2013

One reason for paywalls is that companies are finding the cost of advertising going down. This content allows readers to see the value of what is offered and make a decision to subscribe based on the value of that free content. This is a business model that is catching on. People just don’t click on display ads.

Small Business 93

Small Business Publishing Consultant Cost 93

Small Business Mavericks

NOVEMBER 16, 2011

That’s because you do not have to pay for the high cost of paper. The fact that you can deliver a company newsletter for your small business means that you can have a regular newsletter for a price that is more affordable than ever before. Today, e-mail newsletters are as common as print newsletters were in the 1990s.

Newsletter 93

Newsletter Small Business Fashion Price 93

Small Business Mavericks

AUGUST 13, 2012

In those cases, the company hiring is looking for management skills and experience. You should know the basics, just enough to ask the right questions of the agency before you hire them and to know when you are getting good SEO advice versus the bad advice that often gets shared by low-cost providers with little or no experience.

SEO 93

SEO Skills Engineering Cost 93

Small Business Mavericks

JANUARY 7, 2015

It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. Another way the next big thing can flop is by underestimating the cost for consumers, in time, effort, or money. But many of these things don’t make much of a splash in real life.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. The bottom line is: QR Codes are powerful new mobile marketing tools that will transform mobile marketing in the same way that low-cost and no-cost shopping cart software transformed online marketing. What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

APRIL 10, 2012

Your website could be down, and it could be costing you customers, subscribers, and perhaps even have a short term effect on your search rankings. Often, there is little you can do except harass your hosting company.

Issues 93

Issues Consultant Hosting Cost 93

Small Business Mavericks

JANUARY 17, 2018

This is proof that advertising with Facebook is a powerful and cost-effective advertising vehicle. It’s possible to personally tackle these necessary extra steps to make Facebook advertising a powerful online lead generation source for your PHCE residential service company. Find out if we’re available to work with your company.

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. The lesson to learn from all this is this: If you are going to step into controversy deliberately, be sure to count the cost. GoDaddy has been the center of controversy before. Was that a good move? Believe it or not, Parsons is defending it.

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

FEBRUARY 3, 2015

The company is building on a liking and trust of the Clydesdales being protectors who deliver — so we trust the company to deliver, too. Every company has an image — a brand — that identifies who they are in the mind of the public. If you have a positive image, build on that foundation carefully.

Marketing 70

Marketing Advertising Groups Groups 70