Jeff Esposito
OCTOBER 18, 2013
Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. All three kinds of personas, if used wisely, offer opportunities for the company to strengthen their brand. There are many details to consider when creating a persona for your company. Best made products?
Jeff Esposito
JANUARY 14, 2013
Social media is not an infant anymore; it’s something companies are starting to take seriously. Social Recruiting – How many candidates were hired via social media and how much this reduced recruiting costs. With that said, can we agree to end this foolish p **g-contest about social media ownership?
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Jeff Esposito
APRIL 1, 2013
In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?
Jeff Esposito
JUNE 29, 2011
As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. The reason for this is that they are a soft metric that by themselves mean nothing to the executive suite at your company. Image - alter1fo.
Jeff Esposito
JANUARY 8, 2014
Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More.
Jeff Esposito
SEPTEMBER 16, 2011
IBM: Companies need more community managers – this is a great look into the way that IBM sees social evolving and how businesses will need to adapt to continue to be successful. Scooby Doo Named Healthiest Cartoon – as a new dad, I am super excited to see that my favorite cartoon has been named the healthiest cartoon for kids to watch.
Jeff Esposito
DECEMBER 10, 2010
This is especially vital for companies who rely on social networks as their broadcast platforms. And if you are whining about the cost of hosting your own blog, the price shouldn’t be prohibitive as you can do it for under a $100 a year if you wanted to, which breaks down to $8.33 per month.
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