Direct Marketing Observations
JANUARY 19, 2010
If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?
Direct Marketing Observations
OCTOBER 27, 2011
How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. Do they just give away free stuff too?
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Direct Marketing Observations
NOVEMBER 2, 2010
You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius. B2C Customers: You were able to make purchase decisions simply based on how the product tasted, handled, or felt.
Direct Marketing Observations
APRIL 26, 2010
The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Even though consumers are changing their behaviors by the second, companies can not move that quickly.
Direct Marketing Observations
SEPTEMBER 26, 2011
How come companies are undeterred by the fact that the average CTR (clickthrough ratio) for web based banner ads is nowadays around 0.2% Ironically, he says try the Cupcake Vineyards Red Velvet… It was good,(see no headache) and it cost 11 bucks. Only 3 tipped over. and yet continue to pump millions into it? Last 2 thoughts.
Direct Marketing Observations
FEBRUARY 9, 2010
The cost of reaching a targeted customer will only decline in the years to come. The capabilities are ubiquitous and the cost is next to nothing. With that, think about your company for a minute and the brand/s you represent. The new Internet has flipped the economics.
Direct Marketing Observations
FEBRUARY 25, 2010
Though they are a national company, a good chunk of their business is in the Northeast. Problem is, it’s an ocean, it’s salty and we’re gonna have to look around for an oasis and it might take some time, and might cost some money. Plus they sell a frivolous type of product. Both of which are in short supply right now.
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