Akamai Marketing

article thumbnail

The Cost of a Tribe

Akamai Marketing

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Turns out that we all have deep motivations and when they’re triggered, we take actions that we didn’t even plan to take. We act almost instinctually.

Cost 161
article thumbnail

What’s the ROI of Social Media Silence?

Akamai Marketing

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? At the very least, most companies should be at the “listening” phase right now. What do you get from that? Interesting question isn’t it?

ROI 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media Strategic Plan Template

Akamai Marketing

If that sounds too overwhelming, consider the amount of time your business will spend on social media and ask yourself the cost of NOT knowing how your efforts are paying off? The simple act of tracking these items helps everyone stay involved in the success of the company. The important thing is that you do it.

Template 203
article thumbnail

5 things to measure in social media ROI

Akamai Marketing

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. When there is a cost savings, then that should be included in the ROI model as well.

ROI 161
article thumbnail

Measuring Social Media ROI

Akamai Marketing

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. All of those things will cost you either in terms of money or time. Either way – there are hard costs IF you commit. Can they support the company’s social mission? Reap returns.

ROI 194