Direct Marketing Observations

FEBRUARY 5, 2010

1) Create a Social Media case study of who is talking about your company both in good & bad ways. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Be part of the conversation. Where are the conversations? Make sure you open them. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Social Media Strategery

MARCH 8, 2011

Let’s take a look at the many hats of the internal community manager: Referee – When someone posts a link to a political article and the conversation is starts to devolve into partisan name-calling and vitriol, guess who gets to be the one to steer the conversation back toward professionalism and healthy debate?

Communities 137

Communities Wiki Yammer Forums 137

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Review 152

Review Social Media Marketing Handbook 152

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll You create a wiki page for your team containing the text of a report you're working on. Total Silence. "Call

Communities 121

Communities Wiki Microblogging Press Release 121

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. To have conversations? and why would you use it? On your business? For your client?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. Medium to enterprise companies may require more powerful solutions.

Cost 135

Cost Communities Drupal Forums 135

Social Media Strategery

OCTOBER 31, 2011

Nowhere in the definition above does it mention the words website , wiki, blog, or social network. Whether your organization knows it or not, your company/government agency is already filled with CoPs. A CoP is built around conversation. Nowhere does it say that it has to be virtual or physical or even either/or.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

Twist Image

APRIL 17, 2012

If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. online conversation. Look no further than the meteoric rise of The Huffington Post as a prime example of this. business column. corporate blog.

Wiki 102

Wiki Hotels Social CRM Retail 102

Sprout Social

OCTOBER 5, 2016

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. Consumers are also 70% more likely to make a purchase with a company after a good interaction. Additionally, user-generated content interactions while shopping increases the conversion rate to 9.6%.

Content 111

Content comScore Wiki Social Networking 111

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. 3rd party services are usually owned by the individual not the company. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

The Marketing Blog

AUGUST 4, 2008

I should write a blog I should ‘Ajaxify’ my current website I should jump into the conversation I should use a Wiki for enterprise-collaboration And do what not & what not… Why ‘But Why? My company is following the open-culture of communication. That’s the simple question that I have been asking everybody.

Consultant 100

Consultant Wiki Web 2.0 Startup 100

Sprout Social

JUNE 18, 2020

Internal communicators have a bird’s-eye view of everything going on across your organization and are responsible for keeping employees informed of company news. Social listening can also help response teams stay on top of rising trends in the COVID-19 conversation and inform the direction of their messaging.

Team 98

Team Wiki Strategy Retail 98

The Marketing Blog

SEPTEMBER 28, 2009

[Ignore the ranks ] Next Steps I would propose creating a Wiki of active & influential Indians in Social media. This wiki will also categorize the names according to how they’re using social media. I think it would be great if we get this over on one wiki. Any collaborators?) What am I missing?

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Use wikis to eliminate email! It will continue on the wiki. Enterprise 2.0 Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. Companies that didnâ??t

Project 265

Project Web 2.0 Module Wiki 265

The Marketing Blog

SEPTEMBER 18, 2008

29 am SMTP Settings in MediaWiki Jump to Comments Image via Wikipedia A Wiki without an email feature is like a ‘car’ without ‘fuel’ For configuring the email functions in MediaWiki you need to ensure that the SMTP settings are right. Home About In the Media Books on my Plate Barcamp Delhi 5: Spreading the Word out !

Web 2.0 104

Web 2.0 Startup Wiki Wikipedia 104

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. For many social media first-timers, that can be one of the biggest challenges: how to get the conversation going. It moves the ball forward in terms of drawing people into the larger enterprise conversation. In Connectbeam employees will see bookmarks, wiki entries, blog posts, etc.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. They’re just told to “give us a wiki&# or “develop a blog for me.&# Actually using the blog or wiki isn’t a requirement.

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Laurel Papworth

JUNE 14, 2011

Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. I don’t mean that negatively – some individuals and companies rise mightily to a challenge, show what they can do in the hot seat and earn a tonne of social currency. Metagovernment is alive and well. 2/3 are on Facebook.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Buzz Marketing for Technology

JUNE 27, 2008

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. We can see what people are doing, through their blogs, the knowledge they put onto wikis, via source code check-ins or online to do lists showing marching progress towards a goal. Busy : Manage the hierarchy inside your company.

Wiki 247

Wiki Web 2.0 RSS Products 247

The Marketing Blog

DECEMBER 31, 2007

Right from Wiki to RSS, Beacon, Marketing 2.0, I’ve been associated with some of the wise-men and have learnt from them, their conversations and their experiences and am still learning. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Web 2.0 100

Web 2.0 Startup FeedBurner Wiki 100

Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, link] sradick Great great point Gwynne – the user is all to often left out of the conversation when it comes to redesigning.gov sites, both on the Intranet and the Internet. web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Buzz Marketing for Technology

JUNE 27, 2008

Dont show me 10 possible wiki tools. After several frustrating minutes of conversation, I ultimately gave up. We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. This stuff needs to be broken down into smaller chunks that are easily digestible.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 27, 2008

terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. New entries posted to Know Issues, Best Practices and Workarounds wiki.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JULY 24, 2008

Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. Check out their websites — even strike up a conversation with the author if you feel like it. Today: Danny Bader of the David Allen Company. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Dustin Wax.

Products 276

Products Journal Software Exercises 276

Buzz Marketing for Technology

OCTOBER 14, 2008

For the Comment Challenge we  set up a wiki where we could keep track of the participants, the entire month of activities, etc. You can then embed the Technorati feed to that tag in your own blog or in a wiki. You can follow this conversation by subscribing to the comment feed for this post. Post a comment. Productivity.

Project 100

Project Wiki Web 2.0 Technorati 100

Convince & Convert

JANUARY 26, 2012

Some of the complaints are simply misguided – like this post from local communications consultant Allison Carter – who seems to believe that companies and organizations should be required to publicly state how they determine who to include in outreach programs. Maybe a Wiki? Do I wish we were all treated equally?

Klout 121

Klout Committee Hosting Storify 121

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. I have to post my code to a wiki? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Convince & Convert

APRIL 4, 2012

For full conversation, watch the video! Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. Excerpt of my interview with Erika Napoletano. Erika: Without a doubt.

Forums 121

Forums Case Study Exercises Brands 121

Laurel Papworth

OCTOBER 8, 2011

In 2009, I wrote about Seth Godin evangelising “engagement” to companies in social media yet turning off comments on his blog because in his words, people might “change his mind” Which is actually the point of engagement, not selling more traditional books/products. Imagine an video about emails. Didn’t they ?

Social Media 109

Social Media Policies Gov 2.0 Press Release 109

The Marketing Blog

JUNE 2, 2008

Critics : (????? ) - Participate by giving their feedback through comments, collaborative editing ( wiki ) and contribution to forums. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 100

Web 2.0 Startup FeedBurner Flickr 100

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. ’&# So, are government agencies getting what they want out of the conversations? web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72