SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. How might associations incorporate Social CRM to recruit and retain members?

Social CRM 213

Social CRM Skills Project Process 213

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. These conversations and activities provide insights for sales and support, including: Sales objections. Paint a complete picture of your CRM contacts with information and conversations via social media.

Team 108

Team B2B Platform Analytics 108

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. You’ll find both technical and business-focused conversations. Technologists are active on social media. It’s a fact. Brands are investing in employee advocacy.

Strategy 145

Strategy Social Media Marketing Consultant 145

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? What Is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. As a result, the company counts 17,000 employees globally, with stores in over 40 countries.

Examples 96

Examples FAQ Insurance Retail 96

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Too many companies in social media tend to misapply breadth and specificity. Free social analytics white paper.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram.

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on.

Social Media 167

Social Media Marketing Training Skills 167

Convince & Convert

OCTOBER 9, 2013

Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Let’s be clear. Yes they’re inefficient but they do work.

Content 141

Content Proposal B2B Meeting 141

Mindjumpers

MAY 15, 2012

The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom. So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Low conversion rate. What is B2B SEO? Create buyer personas.

B2B 122

B2B SEO Travel Hubspot 122

Janet Fouts

FEBRUARY 11, 2013

Some are great conversation wranglers, s**t-disturbers even. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage.

Communities 141

Communities Content Jive Meme 141

Small Business Mavericks

NOVEMBER 30, 2015

Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. The idea is to strike conversations with your target audience that lead to new customers. Those conversations generally begin off site and work their way closer to your core communication strategies.

Case Study 70

Case Study SEO Engineering Advertising 70

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. First touch attribution model. Use surveys.

Social Media 95

Social Media Marketing Newsletter URL 95

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Every company needs to think of itself as a TV station, magazine, and newspaper. Conversion and Measurement Tools Will Force Social Media to Evolve. Trends to Watch in 2011. Make your own news.

Trends 124

Trends scribd Skills Training 124

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

Startup 100

Startup Flickr B2B Price 100

Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Awesome job SunGard.

Content 63

Content Training Patterns Skills 63

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire.

List 257

List Organization Tips Newsletter 257

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Increased Conversions. A list of persuasive statistics may convince a greater number of website visitors to call the plumbing company and get those money-saving fixtures installed.

Statistics 132

Statistics Content Hubspot Marketing 132

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Convince & Convert

FEBRUARY 25, 2016

Take a listen to this week’s episode to understand what this development means for you and your company. How Yext’s recent Google integration has changed the game for your company. How to balance serving your audience and serving your parent company. In This Episode: Why location data should matter to you.

Data 60

Data Film API Yahoo 60

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B 60

B2B Marketing Microsoft Hubspot 60

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire.

List 217

List Organization Tips Newsletter 217

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

Proactive Report

SEPTEMBER 12, 2009

Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. What led to this bright idea? Listening to their market of SMBs. We want to get away from IT reviews only.”. What are they doing? They identified interesting, successful entrepreneurs. 500 conference in Washington, DC, later this month.

Social Media 107

Social Media Case Study Small Business Advertising 107