Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 30, 2011

Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. A social media strategy that’s all about “me me me!&#

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Conversations can’t be automated.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. That would be four times what the company was valued at just four months ago.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Build a Robust Content Marketing Strategy for Your Company.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Facilitating Conversations. Image credit: CPS, Inc. Providing Important Information.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

NOVEMBER 12, 2019

It’s the digital media equivalent of flying blind. Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” Here are five reasons why.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Be Consistent.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

FEBRUARY 11, 2016

Horror #2: The Sneaky Social Media Crisis. You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 17, 2014

Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength. but only 31% measure it against revenue”), and developing individual strategies for each social media platform.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

NOVEMBER 3, 2015

But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time.

Tools 100

Tools HootSuite Team Conversation 100