The Social Media Incubator

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How To Get the Most Out of Your Company LinkedIn Page

The Social Media Incubator

Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. LinkedIn continues to develop its features and it is important for your company to keep up. One way to stay on top of things is to make sure your company page is in tip-top shape.

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Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business?

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Relevance, Redefined by Social Media

The Social Media Incubator

That statement can and has been countered by business owners with the question: What’s the point of being on social media if not to promote my products/services or myself? Try these pointers to help you increase your business social media relevance and engagement: Be strategic without talking about your product all the time.

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Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. Remember, social media is “Real Time PR.” Probably not.

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True Social Media ROI is All About Integration

The Social Media Incubator

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations Small Business Mavericks Loading Quotes.

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The Two Most Important Marketing Metrics Online

The Social Media Incubator

They’re either all SEO related or social media related, but those aren’t the most important metrics. Every business owner should pay close attention to two website metrics and listen to what they are saying: Conversion Rate and Visitor Engagement. Conversion Rate. Conversion Rate. Important, maybe.

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What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. They will adopt the over-sized graphic (known as the “Cover”) on the Wall with a small inset profile graphic intended for your company logo. What do business owners need to do now to prepare for this switch?

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