Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

MARCH 8, 2015

Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Twitter for companies. Featured Headline Social Media Twitter' A version of this article was originally published on Thornleyfallis.com.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts. followers . Listly by Sherrilynne Starkie.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. VISIT MY FACEBOOK PAGE.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. You don’t care about them.

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. Twitter for companies.

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Sherrilynne Starkie

APRIL 26, 2015

When I decided to start a PR company on a small island in the Irish Sea, I knew that being in a remote location would make the Internet an essential part of the business. The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling.

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