Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

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Radian6 Social Media Social CRM Company 52

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Is there an audience? 1 Comment - Leave a comment!

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Social Media iPad Class Creative Commons 35

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

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Reputation Authentication Small Business Social Media 47

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

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Retail Conference Industry Social Media 41

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

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Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Many of you may be asking how you can track dollars from social media.

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Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

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Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. Social media and food are very closely connected.

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Delicious Foursquare Conversation Social Media 39

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. The Problem With Social Profiling – Jason Falls is a man of his convictions. The main topic is getting outside of the small world of social media.

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Klout Study Social Media Review 37

Jeff Esposito

MARCH 21, 2011

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

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Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. Facebook for example, has over 500 million users on the site.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

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Retail Conference Industry Social Media 20

Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). On the social media side of things, Sesame Street is a company that I truly admire. When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold. While it could have been.

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Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time.

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Small Business Social Networking MySpace Discount 54

Jeff Esposito

MAY 27, 2011

Army Turns to Social Media to Recruit – While they aren’t early adopters, the Army is doing some really cool things with recruiting in the social space. Sure their industry is different than yours or mine, but it is a great use of hyper targeting that can be used by any company. The Conversation is Over.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

APRIL 10, 2012

A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”.

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Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. So where should companies start?

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Jeff Esposito

JUNE 3, 2011

Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. Problem with this is that the space is rented and many companies don’t think about who owns the data. Problem is that it should not even be a conversation point anymore.

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Jeff Esposito

APRIL 29, 2012

The usual formula goes something like this: Company X does wrong. Company X gets a call from a reporter with a major North American daily that is going to blow the lid off the transgression. Company X picks up the phone, calls their PR agency and cries, “Help! I’ve even been part of those conversations. Now what?”.

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Reputation Influencer Course Company 49

Jeff Esposito

JANUARY 27, 2012

This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. People trust social networks more than companies so it can help in the conversion cycle.

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MySpace Social Networking Travel Conference 37

Jeff Esposito

JANUARY 24, 2011

Employers and media people don’t want to hear what is holding up a project, they just want to hear the thud of the clip book hitting the table. Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well.

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Buy Project Organization Social Networking 34

Jeff Esposito

JULY 30, 2012

If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the social bandwagon with the same enthusiasm. Now think about how it would feel if you were told, hey your messaging is too stiff and needs to be more conversational.

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Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Conversation Agents: Predictive Technology or Discovery Channels? For those of you counting at home, that’s 93 years.

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Klout Paid Search Analysis Small Business 31

Jeff Esposito

NOVEMBER 19, 2010

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. This is usually a hard sell with the short-sightedness of many companies, but this article from Forbes should help make the fight a little easier.

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Reputation Social Media Resources Conversation 28

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Conversation Agents: Predictive Technology or Discovery Channels? For those of you counting at home, that’s 93 years.

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Klout Paid Search Analysis Small Business 30

Jeff Esposito

NOVEMBER 5, 2010

Not only does it allow users to opt-out of pages that they object to easily, but it also keeps companies honest. If you SPAM, you can believe you will be removed from the brands I like, so keep it conversational and human. This article breaks down how they look at social media and its definitely worth a look.

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eBook ROI Conference Social Media 31

Jeff Esposito

FEBRUARY 23, 2012

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? To me, there is no right or wrong answer as I see a community as a property owned or rented real estate where a conversation of likeminded folks talk and engage with a brand or idea.

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Data Real Estate Tumblr Retail 28

Jeff Esposito

JULY 15, 2011

These new features from Zuckerberg and company have only added to the clutter in the FB space. This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape. Commentary: Blogger Compensation – One of the biggest topics in PR is the compensation of bloggers.

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Blogger Review Features Social Media 35

Jeff Esposito

JANUARY 12, 2012

Papa John’s Employee Calls Woman ‘Lady Chinky Eyes’ on Receipt – this week’s edition of social media bites brand stars Papa Johns. Sure the labor is cheap, but the negative impact caused can be brutal for a brand on today’s social Web. What Job Does Social Media Do For You? – Less is more?

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Journal Study Social Media Report 27

Jeff Esposito

JULY 6, 2010

Now I am not suggesting that any of us will face the plight of Loman, but rather that with social media, we all play the role of salesman in some way within the social Web. Two companies that really offer the right balance are Kodak and Peek. This post was mentioned on Twitter by Social Media Insider.

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Creative Commons Disqus Price Skills 31

Jeff Esposito

APRIL 1, 2013

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. What say you?

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Communities Jive Lithium Repository 42

Jeff Esposito

AUGUST 20, 2010

The future of public relations and social media – While I am not one to overly share Mashable’s latest news, I will pimp this post as I am quoted in it along with some friends. Social Media Be its Own Job in Five Years? It is something that I disagree with as there are many jobs that are pure social media now.

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Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Debate: Do All Community Managers Need Social Media? Any big weekend plans?

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Jeff Esposito

APRIL 22, 2012

This requires continuous education through frequent research across the Web and conversations among peers. They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies).

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Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism. My near 10 years in the public relations industry has taught me a lot.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

FEBRUARY 28, 2012

Remember why you are there – if you are attending the conference, there is a really good chance that you were sent by your company. Now I love parties as much as the next guy but found more value in having more intimate conversations and get togethers. My friend Doug Haslam likes to call them instant friend makers and you can see why.

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Jeff Esposito

DECEMBER 19, 2011

While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. While content might be a strong driver, it has never been looked at in a measureable way within the social media space and is kind of like the underwear gnomes in South Park.

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