Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

MARCH 16, 2014

Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. You write about the passion that makes your company great. Social media is a fluid thing, you can’t cram it in a box and expect to really engage. Where do we get content?

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Look at social media networks for the movers and shakers and learn from them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

NOVEMBER 26, 2018

Many corporations use gamification to encourage employee engagement , sharing of company information on social media, and meeting performance goals. It also has an option to auto-post to social networks with a notice you are starting or just completed meditation. Is community engagement gamification? The naysayers.

Badge 100

Badge Foursquare Compete Notification 100

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. If you’ve got an engaged social media presence start looking at who those people are. You want to join into the conversation, not drive it. Social Media Tips and Tricks Content Marketing'

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

FEBRUARY 17, 2011

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized. Steve Farnsworth, Jolt Social Media.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Some are great conversation wranglers, s**t-disturbers even. Many have a passion for the topic of conversation central to the brand they manage. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

AUGUST 21, 2017

I’m pretty sure you can think of more than one social media example of how a brand simply did not understand their user-base and suffered for an unconscious tweet or Facebook post! If a team is feeling disconnected, it may simply be a lack of empathy for the team, the company goals, or the leadership.

Skills 81

Skills Training Loyalty Policies 81

Janet Fouts

JANUARY 19, 2012

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Take a look at the Ripples of some conversations to find even more influential Google+ users. Here’s the thing.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

DECEMBER 2, 2011

Pages can’t comment or even +1 a conversation unless that person is following the page. If that person leaves the company they still “own” the page. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. Social Media Coach! Apply here.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

OCTOBER 2, 2012

When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!” Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network. Apps you already use.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

DECEMBER 9, 2012

One of the biggest organizational issues we find when managing Facebook pages for our clients is often the page was created by someone who is no longer with the company and now nobody has the login information the account was created with. Maybe because social media is my business and I like geeks. Different Demographic.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

AUGUST 16, 2010

That means separate from your identity as a business or even as the head of a department or your own company. Because your reputation is being searched right now by somebody online who is researching your company, thinking of hiring you or making an appointment to meet with you. What are they going to find? Keep it simple.

Brands 132

Brands Forums Curation Reputation 132

Janet Fouts

NOVEMBER 12, 2010

Generosity is a huge part of the social media experience. This is a difficult attitude for a lot of companies–both large and small–and for some it’s insurmountable. They can’t imagine why they would want to promote anything but their own company. Add value to the conversation. Ask questions. On Twitter?

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

SEPTEMBER 5, 2012

All through the Hubspot process you can nurture leads and create workflows to continue the lifecycle of that contact and conversion to a sale. But creating and publishing a landing page can require a designer, a coder, the marketing team and possibly a consultant in SEO, user interface and conversion! Social media publishing.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

OCTOBER 17, 2013

The truth is some companies never did. Let’s see less advertising and more conversations. Social Media in Action Content Marketing infographic' When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts?

Content 135

Content Marketing iPad Advertising 135