Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 20, 2010

Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. An ad agency.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MARCH 8, 2011

Today, let’s take a look at what the implications are for companies running engagement programs. Here’s my take on five clear options for people running social media response programs. Have company employees log in and comment using their own Facebook profiles. Option 2: Comment as company-owned Facebook page.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. The natural inclination for many companies is to take negative chatter offline ASAP.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. This is especially the case for social and paid media programs. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Have difficult conversations when you need to.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Nowadays, the rifle can work.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. This is especially the case for social and paid media programs. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Have difficult conversations when you need to.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JUNE 27, 2011

A quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without anything constructive to add… When you criticize things from the outside, you: Don't be this guy. Don’t know what actually happened. You see the reported outcome. Make sense?

Construction 270

Construction Compete Reputation Company 270

Dave Fleet

APRIL 12, 2011

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? Companies can improve the effectiveness of their acknowledgements by explaining the nature and cause of the issue. Win-win.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation). What would you like to see?

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

NOVEMBER 15, 2010

Useful for following a hunch around emerging conversation trends. Given the number of sites that use Google Analytics, this could be helpful for many companies. Tags: monitoring social media monitoring tools. Google Analytics – adding Google Analytics to the suite of integrations that Radian6 enables. Conclusion.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature. Identify approach to contentious issues.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

OCTOBER 29, 2010

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# As with so many other aspects of social media, it’s not all about having a flashy, creative, well-designed page layout.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 22, 2011

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? Should you let individual conversations in social media direct your business?

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

MARCH 17, 2011

Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. No breakout companies this year. Networking Mecca. Twitter got its big break-through at SXSW in 2007.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MARCH 2, 2011

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. On one hand, companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things. Broader reach of business and user comments. Good or bad?

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

DECEMBER 2, 2010

I’ve shied away from this topic in the past, but after some interesting conversations I’ve had over the last few weeks I’m ready to weigh in. Let me explain further… You shift from earned to paid media. Earned media brings with it lots of advantages. You need to compete for budget.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Social media is earned media, not paid media.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Disruptive Conversations: How Facebook Now Removes Friends and Pages From Your NewsFeed – And How To Fix It.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260