Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Tweet This! Share this on Facebook.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Email this to a friend?

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. Conversely most people don’t just pick up the phone and call a company anymore.

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

FEBRUARY 27, 2013

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Other companies are also creating new ways to leverage this supercharged special character. I’m excited to see what the next six years will bring. Predictions, anyone?

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The question is: who inside the company can embody these traits and help the CEO rule the roost? Other types include customer relationship management (CRM) data and social media data.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. So optimizing company websites for mobile is a no-brainer. Try adding a YouTube channel to your social media arsenal.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? It isn’t the “like” that matters; what matters is creating conversations to understand the consumer. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

NOVEMBER 16, 2011

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Social Media Marketing and Darwin: Evolution or Irrelevance “If you don’t like change, you’re going to like. Now that’s cool. Is Sentiment Making Brands Stupid?

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. I think B2B marketers really need to think and act more like a media house themselves. Does it relate to the major growth initiatives of your company? Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

OCTOBER 5, 2013

The following is a transcript of our conversation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. How does that differ from just a game?

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. I was talking to a small business owner last night.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JUNE 27, 2008

conversation. social media. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 BlackBerry. boris mann. change management.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 6, 2009

Companies can do a better job at integrating the two functions. I don't know too many companies where the marketing people are on the same quota plan as the sales people. They provide companies with the tools and information necessary to run their business. 5) What impact do you think Social will have on the Sales function?

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

OCTOBER 20, 2009

But what scares me even more than that is the seemingly singleminded focus on the launch of these mediums rather than conversational aspect. If you already have a blog, podcast series or video series you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. Companies that didnâ??t

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

APRIL 28, 2009

I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Social Media - unlike traditional media – Print, TV and Radio - which can cost big money. But as you might expect they had limited funds and bandwidth (don't we all). And finally. My response - Content.

System 100

System Cost Team Activities 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. And furthermore the path is unique to each company. Share it on StumbleUpon. Email this to a friend?

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274