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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

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Compete Responds To Criticism

Dave Fleet

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Thirdly, I still have two outstanding questions.

Compete 277
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On Weirdoes, The Long Tail, Seth Godin And You

Twist Image

Along with being one of the biggest business Bloggers in the world, most people know him as an author and a thinker (and people like that tend to speak their minds having never really done the physical labor of growing a company). Along with selling one of his first companies, Yoyodyne, to Yahoo! american idol. book publishing.

Quantcast 103
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. Do you know which side you fall on? How To Deal With Competition – Ever find that you can’t stop thinking about someone you feel is “so much further ahead” than you?

Mashup 115
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20+ Cool Social Media and Web Tools

Webbiquity SMM

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. Social Website Analyzer. Or really hate one?

Tools 188
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How to Build a Billion Dollar SEO Empire

Viper Chill

I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. A Company So Clearly Influenced With Google’s Direct Help. They provide seed venture and growth-stage funding to companies – including Uber, Nest, and RetailMeNot.

SEO 91