Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. BlogPulse Conversation Tracker. Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Sprout Social

JULY 21, 2022

What about forums? Discussion forums. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Highlight company culture with behind-the-scenes footage. Use Smart Inbox to monitor all incoming messages and conversations in one place.

Types 145

Types Social Media Microblogging Overview 145

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152

Company Tumblr Case Study Hashtag 152

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Soon, people are queuing out the door to buy a book, a hot drink, and a snack.

Social Media 148

Social Media Strategy Sentiment Marketing 148

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. This will fuel authentic conversations.

Training 171

Training Forums Curation Team 171

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 100

Strategy Sentiment Patterns Marketing 100

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. What is review analysis?

Review 124

Review Brands How To Analysis 124

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. That would be four times what the company was valued at just four months ago. Is it worth it?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Social Media Strategies Summit

APRIL 15, 2021

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. Online Forum. The next option is to create an online forum on your website, where all your loyal customers can interact with each other and your brand. It is an online forum where members discuss various beauty-related topics.

Communities 163

Communities Process Brands How To 163

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. People join private Facebook Groups or forums to meet and talk with other like-minded people. What is dark social?

HootSuite 120

HootSuite URL Analytics FAQ 120

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

Reputation 93

Reputation Sentiment Analysis Notification 93

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Social Media Marketing

JULY 4, 2018

Link Building: Avoid Forum Posts John Mueller posted this after someone asked if Reddit comments are dofollow. John Mueller’s response: “How does link spam with forum comments work? A solid example would be related to very high-level tech companies providing specialized tools for websites/warehouses and such. How do they work?”

SEO 126

SEO NoFollow Reddit Forums 126

Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature. Identify approach to contentious issues.

Curation 389

Curation Brands Facebook Patterns 389

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Some Key Takeaways From Megan Thudium: Create captivating content by understanding your audience on such a level that you can have a meaningful conversation. Engage with questions and comment on other’s content.

LinkedIn 108

LinkedIn B2B How To Metrics 108

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 89

Analysis Report Examples Tools 89

Dave Fleet

FEBRUARY 28, 2013

What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? Know what the numbers mean – do your research and don’t let companies lead you down the garden path with made-up numbers and meaningless multipliers. What would change?

Social Media 393

Social Media Communities Overview Forums 393

The Realtime Report

SEPTEMBER 13, 2022

This novel online retail approach is already showing unprecedented results, with some early metrics including upwards of a 50% conversion rate, +60% average basket value and a staggering 97% boost in customer loyalty; stronger relationships that directly correlate to increased customer lifetime value. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

B2B 217

B2B Brands LinkedIn Influencer 217

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. The natural inclination for many companies is to take negative chatter offline ASAP.

Tips 353

Tips Social CRM Knowledge Base Reputation 353

Waxing UnLyrical

MARCH 15, 2018

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Badge 175

Badge Embedding Forums Mobile 175

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. Your PR needs to move from publications to conversations.

Social Media 230

Social Media Jive Marketing B2B 230

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

Strategy 52

Strategy Twitter Tips Marketing 52

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Sprout Social

MAY 24, 2022

They’re more like actual conversations and not as cold and robotic.”. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years?

Social Media 127

Social Media Marketing Social Media Management Issues 127

Harp Interactive

JANUARY 6, 2010

In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! For example: Your brand name. Trademarks. Competitors. Press releases.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Microsoft 109

Microsoft B2B Apple Conference 109

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. By capturing the emotional undertones in customer feedback and conversations, businesses can gauge satisfaction levels with greater accuracy. 52% of customers expect an answer within an hour of posting on a brand’s digital page.

Sentiment 106

Sentiment How To Analysis Review 106

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. But the forums have found great success, logging 4,742 threads and 23,826 posts.

Cost 135

Cost Communities Drupal Forums 135

Later

APRIL 16, 2021

We’re sharing 4 ways to establish an engaging marketing strategy — this is one conversation you’ll want to tune into! Join Industry-relevant Rooms and Conversations. 2: Join Industry-relevant Rooms and Conversations . Clubhouse is a live forum with limited moderation functionality. Source: Amoize. The takeaway?

Marketing 111

Marketing Collaboration Hosting Industry 111

Firebelly

MARCH 10, 2011

Whether you’re over talking and burning your audience out, over taxing people inside your program or promising levels of service via social media that your company can’t deliver, the prudent approach is to have a balanced approach. Measure conversation. Measure call to action conversion. Conversation is.

Strategy 199

Strategy Tips Discount Loyalty 199

Sprout Social

DECEMBER 6, 2023

HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do. Without a social presence, you aren’t a part of vital conversations happening about your system.

Social Media 100

Social Media Privacy Insurance Guidelines 100

Buzz Marketing for Technology

JANUARY 26, 2011

This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. The challenge for all of us is to explain to senior leadership and members of the board that getting into hundreds of conversations online is better than a mention in the Wall Street Journal!

Social Media 213

Social Media Microblogging B2B Journal 213

Keyhole.co

MARCH 20, 2024

However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. While it listens to LinkedIn, it also listens to most major social media networks, as well as blogs, forums, online reviews, and much more. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Here are 15 of our favorites. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145