Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

SEO 115

SEO Social Media Reputation Real Estate 115

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

Template 145

Template Templates Social Media UGC 145

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Conversation 98

Conversation Brands FAQ Survey 98

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 114

Eventful Social Media How To Sports 114

Proactive Report

JANUARY 4, 2023

Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear. Tables – Sometimes Google will extract information from a page in table form such as a conversion chart for cups to ounces. Why do you want to reach position zero?

Engineering 59

Engineering Features SEO FAQ 59

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Conversation Review Marketing How To 136

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. What are UTM parameters?

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Sample Code Social Media HootSuite URL 145

Ignite Social Media

NOVEMBER 15, 2019

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.). So why not just pay for it?

Cost 144

Cost Social Media Hashtag UGC 144

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. 4 Reasons Law Firms Should Use Social Media. Online today means on social media. Generating leads.

Social Media 125

Social Media Guidelines Advertising Consultant 125

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

Socialmedia.biz

FEBRUARY 23, 2019

They must integrate effective marketing strategies to increase conversion rates and ensure that visitors will make a sale before leaving their site. For great conversion rates, make sure that the phone number displayed on the site is functional and that you have a responsive team taking calls and providing information.

Conversation 103

Conversation Strategy Marketing Discount 103

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. If you’re a company with photogenic products, make Pinterest a priority.

Template 52

Template Templates Examples Social Media 52

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media.

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Video Social Media Engagement How To 135

Small Business Mavericks

NOVEMBER 5, 2014

Charitable causes your company supports help people who also support that cause identify with your organization. Charitable activity increases potential online cues for search engines to pick up — especially if you invite others to join you in social media campaigns. Upon that trust, conversions naturally follow.

Conversation 107

Conversation How To Guidelines Small Business 107

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

The Marketing Blog

DECEMBER 24, 2009

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

yMarketingMatters

DECEMBER 6, 2015

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. You can now use the share button to share content and immediately engage in conversations about it. NOVEMBER TIP: Advertise in Social Media! How awesome is that?

Social Media 100

Social Media Sentiment Study Advertising 100

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds?

Brands 130

Brands Facebook Influencer Campaign 130

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Study Company Web 2.0 Twitter 180

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. However, more platforms mean more challenges.

Social Media 83

Social Media Content Newsletter How To 83

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. In short, yes.

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Organization LinkedIn Strategy Social Media 103