Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

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Sysomos Alterian Filtrbox Cymfony 334

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

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Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Disclaimer – these are my opinions formed by my conversations with these firms). So lets dig in! BEYOND SENTIMENT ANALYTICS.

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Crimson Hexagon Analytics Sysomos Alterian 275

Buzz Marketing for Technology

JUNE 27, 2008

Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Every company I have worked at did it backwards. Then there is the other side where the company fosters a community of loyalists that espouse their virtues(Macolm Gladwell’s connectors, mavens, and salesmen).

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