Waxing UnLyrical
JUNE 28, 2018
Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. With a few tweaks, this could be made more conversational.
Waxing UnLyrical
MAY 3, 2018
Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.
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Waxing UnLyrical
MARCH 15, 2018
The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.
Waxing UnLyrical
JULY 11, 2012
There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.
Waxing UnLyrical
JANUARY 29, 2019
For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #2: Email marketing.
Waxing UnLyrical
MAY 20, 2012
What has surprised me a bit is the amount of negative comments in the Facebook conversation. You would think people who spent a large chunk of their lives wrapped up in digital conversation would embrace that. was on top of the search world, you got that kind of information from conversations and away messages on AOL Instant Messenger.
Waxing UnLyrical
SEPTEMBER 26, 2012
Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.
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