Janet Fouts

FEBRUARY 12, 2014

If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

NOVEMBER 26, 2018

Many corporations use gamification to encourage employee engagement , sharing of company information on social media, and meeting performance goals. The idea of meditating together with 10,000 people around the world is powerful, and I’ve struck up several conversations around these notifications on Twitter. The naysayers.

Badge 100

Badge Foursquare Compete Notification 100

Janet Fouts

FEBRUARY 11, 2013

Some are great conversation wranglers, s**t-disturbers even. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

FEBRUARY 27, 2013

The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Objections from a publicly traded company. Armed with $9.8 It’s an understatement to say that senior executives are busy.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

AUGUST 21, 2017

If a team is feeling disconnected, it may simply be a lack of empathy for the team, the company goals, or the leadership. We may isolate ourselves or disengage from the company. We can work with these simple techniques to listen more effectively through active listening, be fully present in conversations, and understand more clearly.

Skills 81

Skills Training Loyalty Policies 81

Janet Fouts

FEBRUARY 17, 2011

There are actually quite a few social CRM services allowing you to tap into what people are saying about your company and reach out to them. For a larger company with a lot of products to cover this is a pretty cool way to offer customer support, but for a small business or individual it might be overkill.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

MARCH 16, 2014

You write about the passion that makes your company great. The other half (75% if you can stand it) is created on the fly through curation of relevant content, responding to news items and conversations discovered through social listening tools. Look for the people you want to talk to, then let the conversation guide you.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This may seem a stupid question in this day and age, but you’d be amazed at how many companies are simply not ready. Get to know them and engage them in real conversations.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

MAY 30, 2012

On the one hand it’s got the best features of Twitter like immediacy and fast moving conversations with the added plus of being able to direct conversations to channels (Circles) of people who are actually interested in that topic and exclude the ones who could care less. It’s Twitter on steroids. AlmostSavvy.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

MAY 24, 2022

Priorities have changed and even though some are still planning on hybrid work, more and more companies are demanding we come back into the office. Consider bringing them together either virtually or on-site for conversations about how to leverage their strengths, and deepen communication, focus, and creativity. Without judgment!)

Insurance 27

Insurance Policies Skills Training 27

Janet Fouts

APRIL 29, 2013

You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. When your position changes within the company or a friend’s position changes, that’s a good time to reach out to people for recommendations and/or support them. Get to know who they are and who they follow.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JANUARY 19, 2012

Take a look at the Ripples of some conversations to find even more influential Google+ users. Building the brand of your company through the intelligence of your staff. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Micro-blog.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

JULY 20, 2013

I have been populating the page with shared items from Scoop.it and through Buffer , but is there conversation? In my case my business brand is me, not a product or even the company. Did I reach out and engage my readers? Nope, I was lazy and the stats showed it. Now what? .

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. You want to join into the conversation, not drive it. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. We get it all the time.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

DECEMBER 2, 2011

Pages can’t comment or even +1 a conversation unless that person is following the page. If that person leaves the company they still “own” the page. They actually get to reserve the name of their company on Google+using Google+ Direct Connect. Pages can’t +1 other pages or web sites.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

APRIL 18, 2011

The next day I got an email from the CEO of the company that made the tool thanking me for my support. That has more value than the company responding. Creating conversation. Another user disagreed with me and went off on a rant about how that particular tool was worthless.

Social Media 136

Social Media SM2 Attensity Radian6 136

Janet Fouts

AUGUST 16, 2010

That means separate from your identity as a business or even as the head of a department or your own company. Because your reputation is being searched right now by somebody online who is researching your company, thinking of hiring you or making an appointment to meet with you. What are they going to find? Keep it simple.

Brands 132

Brands Forums Curation Authentication 132

Janet Fouts

DECEMBER 9, 2012

One of the biggest organizational issues we find when managing Facebook pages for our clients is often the page was created by someone who is no longer with the company and now nobody has the login information the account was created with. Add to that the very important fact that anyone can create a Google+ Community. Different Demographic.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

OCTOBER 2, 2012

Initially the company set their fees at $50 for a year of service, but on October 1, 2012 they hit 20,000 users and lowered their prices as well as introducing an introductory month for just $5. Join the Movement at join.app.net from AppDotNet on Vimeo. The product is the service they sell, and not their users.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

SEPTEMBER 5, 2012

All through the Hubspot process you can nurture leads and create workflows to continue the lifecycle of that contact and conversion to a sale. But creating and publishing a landing page can require a designer, a coder, the marketing team and possibly a consultant in SEO, user interface and conversion! Landing pages. No more cold calls!

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

NOVEMBER 12, 2010

This is a difficult attitude for a lot of companies–both large and small–and for some it’s insurmountable. They can’t imagine why they would want to promote anything but their own company. and uses the beer company Molson as an example of a company dominating their niche with a show of generosity in campaigns like this one.

Social Media 142

Social Media Engagement Paper.li Cost 142

Janet Fouts

DECEMBER 14, 2010

The one thing I learned about social media this year is something I’ve been learning for several years, it just gets more crystallized with each passing day: Social media is about conversation, engagement and community. The big learning for this is the lesson that that ‘Its not social if it is not a conversation”.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

OCTOBER 17, 2013

The truth is some companies never did. Let’s see less advertising and more conversations. When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? It must be working don’t you think?

Content 135

Content Marketing iPad Advertising 135