Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. BlogPulse Conversation Tracker. Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

JANUARY 6, 2010

In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! For example: Your brand name. Trademarks. Competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

NOVEMBER 9, 2009

For the social media writer it can be an onerous task to consistently deliver such effective messages in a conversational style. Monitor Conversation & Analyze the Environment: Before you start setting up your profile on these social networks, spend some time monitoring relevant conversations.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Conversation (measured in @mentions). The client wants to know if their social media campaign is working! Blog Comments. RSS & email subscriptions. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Create Professional LinkedIn profiles with optimized links to the company website. Include negative keywords.

Reputation 249

Reputation Directory Press Release Real Estate 249