Direct Marketing Observations

MARCH 23, 2015

The conversations, have been lost. Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff.

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Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. When Jason first called me, he was looking for ways to brand his previous company.

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Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. The conversations have eroded into flat out pimping, so has the spirit of what all of us celebrated no less than a year ago. The conversation and ensuing relationship. Who needs conversation?

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Direct Marketing Observations

OCTOBER 5, 2011

On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. On the other, I will flat out tell some people and some companies that they have no business playing in the social space. When social media first came on the scene-it was about the conversation.

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Direct Marketing Observations

FEBRUARY 5, 2010

1) Create a Social Media case study of who is talking about your company both in good & bad ways. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Be part of the conversation. Where are the conversations? Make sure you open them. Find them.

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Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. A phone conversation? Even better, I got a job referral from someone that I never met face to face until after I started working at his company. It’s ambient intimacy.

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Direct Marketing Observations

NOVEMBER 8, 2010

Recently I had 3 conversations with a cab driver, a plumber and a CEO. Each conversation revolved around the customer experience. I want to share with you the gist of each conversation. But the conversation I had with him was as much enlightening as it was a relative fact with all SMB’s. Insights from a cab driver.

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Direct Marketing Observations

MAY 5, 2010

Y ou start the conversations! But if you were expecting to “turn on&# Twitter and see this wellspring of opportunities and conversations and companies and customers talking about your company-Guess what? Why no be the one to lead and to “make it work&# ? You may have to add hashtags that matter.

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Direct Marketing Observations

AUGUST 17, 2011

As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked up by every major news outlet around the world.

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Direct Marketing Observations

DECEMBER 2, 2011

One constant, in my humble opinion, is the fact that with all the high-tech “reaching out” methodologies and social channels that exist to make companies more engaging, and accessible, is that the CUSTOMER, still rules…. haven’t always been the most popular staff members in the office. But this much I do know; I am your target audience.

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Direct Marketing Observations

MARCH 9, 2010

2) If I need a really good PR firm for example, I can contact that perso n today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. 5) Need a good email marketing company ? 6) How about a good social media monitoring company ? I know one or two.

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Direct Marketing Observations

MARCH 18, 2010

So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. 1) Get a Twitter account. Guess what?

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Direct Marketing Observations

JULY 2, 2010

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? And I know this social media thing might give me any time access to a company to get my problem resolved? What if I’m getting nowhere? Absolutely!

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Direct Marketing Observations

JUNE 19, 2012

Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. There was a time not too long ago where it seemed like every conversation and every blogpost was about social media , both the good and the bad. You should be too. Even if it was an honest mistake. But something has happened.

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Direct Marketing Observations

DECEMBER 6, 2012

In order for there to be harmony, success and sales, do you as a marketer need to keep swimming in social circles in order to create genuine relationships in the hopes that one day after you have gotten past the whole trust thing that your prospect/customer will eventually buy something from you the company? Is there a workaround for that?

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Direct Marketing Observations

JUNE 18, 2010

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., I had been thinking pretty hard lately that the more that I talk to various companies of various sizes one thing is becoming quite clear.

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Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?)

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Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.

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Direct Marketing Observations

NOVEMBER 8, 2011

I’m having a conversation with a friend right at this moment in which he’s saying that the only thing constant in life is change. People who run companies cannot do it all. Some can, some can’t. Some try, some fail. Enter the third party. I agree, especially in social media.

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Direct Marketing Observations

DECEMBER 14, 2011

Whether you’re a click and mortar or a web based only company, either or requires more than just a cursory amount of effort revolved around driving traffic. Is it conversational? It’s why people go into business, it’s why companies sell stuff. Search for your own product or company the way they do.

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Direct Marketing Observations

APRIL 27, 2010

Conversations become just that, conversations, when someone responds to you. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. What is the common theme there? Validation. We need that reaction.

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Direct Marketing Observations

FEBRUARY 19, 2010

because then and only then might you understand the people, the social business challenges facing companies, and the ever-changing landscape that is social computing. Know this: If you try to pitch me, at the least, I’m going to do my homework on your company, but then I just may do my homework on you. Caveat Emptor.

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Direct Marketing Observations

NOVEMBER 23, 2010

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. We will define it. doesn’t it?

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Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. To have conversations? and why would you use it? On your business? For your client?

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Direct Marketing Observations

APRIL 26, 2010

The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Even though consumers are changing their behaviors by the second, companies can not move that quickly.

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Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better. Don’t do that. Be transparent. Be authentic. and try some different things. It takes time.

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Direct Marketing Observations

APRIL 19, 2010

So what do you do if you want to monitor your space, your company, your name and your competition? With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. You check out these 7 easy tools with even easier setups. 1) Meet.

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Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. Please join us Tuesday 02/16 at noon est and become part of the conversation.

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Direct Marketing Observations

AUGUST 24, 2011

We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies. We all did something before social media.

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Direct Marketing Observations

JUNE 17, 2010

That’s what a lot of companies and people do. It’s going to end up being subliminally manipulative of the message and the conversation. But hey as we have always said, the conversations are happening with or without you-I just hope the Indians have thick skin. If it ain’t broke, don’t fix it. ’&#.

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Direct Marketing Observations

JUNE 28, 2010

The mine field is littered with companies that have not done a good job in this area. Companies need to be prepared for this-even if it never happens. You never know when groups, large groups, will take to social networks, large social networks and complain about your company. The most recent is obviously BP Oil. Rainchecks?

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Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. So where does that leave companies? If you break out small businesses, it comes down to the type of leader that runs the company.

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Direct Marketing Observations

OCTOBER 6, 2014

Not much different than what adults and companies do, but what one has to question though, is the impact. There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm that are 10 times worse than the conversations that we see or hear about. The ripple effect. It resonates.

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Direct Marketing Observations

FEBRUARY 11, 2012

Infographic by – Conversion Rate Optimization Company Invesp.

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