Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I So, why aren’t brands able to capitalize on that? Blog subscription.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. Your PR needs to move from publications to conversations.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media provides the sales person with unprecedented ways to connect with potential buyers, build relationships and most importantly start conversations. Social media provides great way to connect with potential buyers.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The question is: who inside the company can embody these traits and help the CEO rule the roost? Or More Conversions? If the $42.3 But online is a big place. More Traffic? No Contest.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

APRIL 10, 2013

We’re getting X% conversions. Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. Be sure to track key data points like visitor stats, cost per conversion, and abandonment rates. Or More Conversions? That’s the industry norm. No Contest.

Team 185

Team Proposal Conversation Case Study 185

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. So optimizing company websites for mobile is a no-brainer. Mobile tech and devices are crucial to this process. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

FEBRUARY 27, 2013

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Other companies are also creating new ways to leverage this supercharged special character. We all make mistakes. However, when your.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 26, 2011

This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. The challenge for all of us is to explain to senior leadership and members of the board that getting into hundreds of conversations online is better than a mention in the Wall Street Journal!

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Websites, however, can now provide this level of data in real time.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. months; so promising a three-month turnaround is setting your company up for failure. The good news is that it doesn’t have to be tricky. Think long-term.

ROI 241

ROI Project Research Sites 241

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? It isn’t the “like” that matters; what matters is creating conversations to understand the consumer. But only 0.2

Brands 275

Brands Repository Analysis Focus Group 275

Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. But the back side of those objectives is where the perfect storm lives!

RSS 171

RSS StumbleUpon Cost Exercises 171

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Results : 500,000 viral updates on company products. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

DECEMBER 21, 2012

Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. To answer that, you need to discover where men go to have those conversations and then place your media there. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

NOVEMBER 16, 2011

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. And to make the right moves, you need the ability to acquire consumer data, interpret it and apply it to your marketing programs – all in near real-time.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

OCTOBER 19, 2016

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. ” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation. Alex continued.

Metadata 100

Metadata Policies Banking Sample 100

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing StumbleUpon 206

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. Instead, you seize the moment, right when it matters.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

FEBRUARY 16, 2010

Does it relate to the major growth initiatives of your company? If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. I think B2B marketers really need to think and act more like a media house themselves. What is your publishing calendar?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

OCTOBER 10, 2008

Being introspective, though, does not mean that an introvert never has conversations. However, those conversations are generally about ideas and concepts, not about what they consider the trivial matters of social small talk. Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company.

Hotels 280

Hotels Energy Forums Policies 280

Buzz Marketing for Technology

OCTOBER 5, 2013

The following is a transcript of our conversation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. How does that differ from just a game?

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. Conversely most people don’t just pick up the phone and call a company anymore.

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore. Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 27, 2008

I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." " They dont want to conversationally uproot the motivations or lack of motivations, or how shallow monotonous or redundant entire departments of a company are. Thanks for the conversation Jay!

YouTube 277

YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

AUGUST 15, 2016

My conversation with Alex about cryptocurrencies was wide-ranging and intriguing. As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. All these things are still left to be resolved.”.

Issues 100

Issues Banking Reputation Questions 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

OCTOBER 6, 2009

Companies can do a better job at integrating the two functions. I don't know too many companies where the marketing people are on the same quota plan as the sales people. They provide companies with the tools and information necessary to run their business. Access to these "invisible conversations" is game changing.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Let me explain ….

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

OCTOBER 20, 2009

But what scares me even more than that is the seemingly singleminded focus on the launch of these mediums rather than conversational aspect. If you already have a blog, podcast series or video series you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100