Ari Herzog
MARCH 13, 2012
Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.
Ari Herzog
DECEMBER 6, 2010
Don’t scratch your head too hard, the things we do beyond typing in 140 characters or less can be broken into three pieces of a triforce: Educating, Conversing, and Measuring. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends. Conversing.
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Ari Herzog
NOVEMBER 12, 2012
Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.
Ari Herzog
JANUARY 16, 2011
Conversations are formed when “everyone is talking about&# a product, a service, a company. In an interview with Marketing Vox , she reminds us that social media is about living in the moment and how anything can go viral at any time. She suggests the unpredictability of social media may endanger your plan for online behavior.
Ari Herzog
JANUARY 25, 2011
It is common for companies (who don’t comprehend a blog comment is akin to having a conversation) to hire people to write manual comments on blogs all over the place in the hope an unsuspecting reader will click to learn more about the company product. You may zoom-in by clicking the above screen shot.
Ari Herzog
AUGUST 25, 2011
These companies never asked city leaders for permission to create these brand pages. Nor did either company inform the city that people were writing reviews and issuing complaints. If I want to review your company on a peer-review website such as Yelp , and if your company lacks its own Yelp page, I can create your page myself.
Ari Herzog
JUNE 21, 2010
Hours after eating a taco salad at the Harvard Square location of the Qdoba Mexican Grill restaurant chain, I inputted a random 16-digit code from my lunch receipt onto the form at Qdobasurvey.com, answering the company’s dual call to action of completing a “guest satisfaction survey&# and entering myself into a drawing to win $10,000.
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