Company and Conversation - Social Media Informer

Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Tell me your peeves, your dreams and your ideas about how brands/companies use social media.

Company

Company Social Media Brands Discount

Why Transparency Matters

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The real lesson is (drum roll please) transparency.

Creative Commons

Creative Commons Conversation Hashtag Campaign

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It isn’t a financial company, it isn’t a children’s nonprofit, it isn’t a government agency, it isn’t a church. It sparked furious cries of racism.

Brands

Brands Case Study Analysis Advertising

What’s the ROI of Social Media Silence?

Akamai Marketing

FEBRUARY 21, 2012

Of ignoring conversations? At the very least, most companies should be at the “listening” phase right now. But to be part of the conversation, you do have to be a participant. What is the ROI of silence? Ignoring customers? What do you get from that? Interesting question isn’t it?

ROI

ROI Social Media Wiki Creative Commons

Who we are…not what we are in social media

Akamai Marketing

AUGUST 3, 2011

The audience is more than a group of demographics; they have to listen for conversations to pull out potential clients and customers. They might be fans of your company and one that’s totally counter intuitive. Regardless, this is the argument for “humanizing&# your brand.for giving it a conversational outlet.

Social Media

Social Media Meeting Compete Trends

Why use social media for engaged customer service?

Akamai Marketing

NOVEMBER 25, 2011

I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? And taking it to the next level, how hard would it be to do this for your own company? So for most companies, the crisis is mostly over, situation averted. But they aren’t done.

Social Media

Social Media Engagement Company Social Networking

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Companies who think about what their audiences talk about have a higher chance of developing community.

Communities

Communities Creative Commons Buy Advertising

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics

Metrics Twitter Postrank Analytics

Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

MARCH 22, 2013

Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. We’re not done with this conversation and maybe a blog post is needed. It’s so… Boring. Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers.

Buy

Buy Brands Twitter Communities

Social Media Strategic Plan Template

Akamai Marketing

NOVEMBER 13, 2012

For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). The simple act of tracking these items helps everyone stay involved in the success of the company. Metrics will be the tool by which you evaluate success. Best of all – its free!

Template

Template Templates Social Media Sample

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Be prepared to test the market, and don’t be afraid to fail. Viral is good.

Social Media

Social Media Klout Policies Consultant

Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. It’s differentiating feature: it’s a form of conversation. Don’t sweat the small stuff, people. Some never will be.

Social Media

Social Media Advertising Conversation ROI

Tool Tuesday: Qwitter

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

Tools

Tools Klout Policies Tourism

5 things to measure in social media ROI

Akamai Marketing

NOVEMBER 1, 2011

While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media. If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI

ROI Social Media CPC Metrics

Tool Tuesday: Sprout Social Update

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. But what’s even cooler, is that ALL of our conversations back to the beginning (9 mos ago). Its a great resource for putting a particular contact into context.

Tools

Tools Social CRM Comparison HootSuite

Social values – from the inside out

Akamai Marketing

JULY 10, 2012

Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement. When I called them recently, I found that they must have been purchased by a larger company. Its a genuine two-way conversation. And guess what?

Survey

Survey Small Business Social Media Examples

Which comes first social media or social media culture?

Akamai Marketing

JUNE 26, 2012

I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. Well, social media IS grass roots, but I think the average employee doesn’t embrace social media at their own company for many reasons. This really stood out for me. Why is this?

Social Media

Social Media Case Study Apple Collaboration

Building Content That Attracts Customers and Clients

Akamai Marketing

AUGUST 9, 2011

Consider companies who are creating inforgraphics. But other companies create white papers, they are trying to attract decision-makers who have the time and budgets to dig into info deeper. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. Powerful stuff.

Content

Content Creative Commons Types Social Media

The Hard Questions of Social Media

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. Depending on the ability for the company to support the objective, we may initially start with one channel. Really ask yourself if there is any reason why your company’s employees shouldn’t be engaging current and potential customers.

Questions

Questions Social Media ROI Domain Name

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

JULY 23, 2012

In most companies, businesses and nonprofits there is only one person managing an account, that person is rarely a senior communications executive. Get your keywords ready and start listening to those conversations using Hootsuite or similar. This speaks to internal processes. Internal Processes for Scheduling Tweets.

Twitter

Twitter HootSuite Training News

Measuring Social Media ROI

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Review your company’s objectives and determine which of those objectives social media can support. Can they support the company’s social mission? Then we can get down to business.

ROI

ROI Social Media Policies Creative Commons

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

NOVEMBER 6, 2012

You can have a blog with conversion opportunities like email capture and information requests, and I think you should. Hubspot recently published that companies with 51-100 webpages generate 47% more traffic than companies with 1-50 pages. Show the jargon and complicated language out the door! Ease off the sales pitch.

Tips

Tips Hubspot Engineering WordPress

Klout and Kred – Social Influence Comparison

Akamai Marketing

JULY 2, 2012

We’ve seen companies begin to offer perks of varying value ( the much vaulted KloutKlub in LasVegas kicked that off) and we’ve seen a continuation of people obsessed with measuring themselves through some unknown algorithm . Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ).

Klout

Klout Comparison Influencer Airlines

Social Media Informer

Akamai Marketing

Socially Speaking What do YOU expect from brands and companies using social media?

Why Transparency Matters

Trending Sources

The Dave and Busters Tweet Lesson: Stand By Your Brand

What’s the ROI of Social Media Silence?

Who we are…not what we are in social media

Why use social media for engaged customer service?

The difference between an audience and a community in new media

5 metrics to track on Twitter

Why Buying Twitter Followers Is Damaging To Your Brand

Social Media Strategic Plan Template

On Alice in Wonderland and Social Media

Why Social Media Inactives Have No Impact on Social Business Value

Tool Tuesday: Qwitter

5 things to measure in social media ROI

Tool Tuesday: Sprout Social Update

Social values – from the inside out

Which comes first social media or social media culture?

Building Content That Attracts Customers and Clients

The Hard Questions of Social Media

The REAL Lesson in the NRA Twitter Post

Measuring Social Media ROI

11 Tips Blogging Tips for Businesses-Authority Building

Klout and Kred – Social Influence Comparison

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